Summer is winding down, and with it my days of zaniness. Time to buckle down to more serious matters, like interactive storytelling!
Excited to be a part of Kontent Creative’s Summer School with a workshop on Interactive Brand Storytelling:
Creating Interactive Brand Stories
Tuesday, September 1, 2009 at 7pm – 9pm
No matter how many new technologies and forms of media we invent, the most powerful form of communication will always be the most ancient, the art of storytelling. The beauty of these new technologies and forms of media is that they are vehicles for stories that allow us to tell them in new ways and spread them to new audiences. They also allow our audience to interact within the story itself, allowing them to feel a part of it.
Often we think of stories as medium strictly for entertainment sake. The reality is that we are all storytellers, telling our own stories, that of a company or a brand, or those of the culture in which we live. The trick is recognizing what our story is and learning how best to tell it.
In this workshop, we look at examples of brand storytelling, identify what others stories are and how they are using the online space and social media to tell their brand’s story and engage with their audience. Just like the stories online, this workshop will be interactive and we will be doing some story building of our own.
Click here to register.
So what do you think – should I go with my summer look:
…or move on to the autumn wardrobe?