Our Team

We have been fortunate to work with many wonderful and creative individuals over the years, both in-house and from the community – including producers, directors, technologists, videographers, writers, photographers, educators and actors. Amongst this prestigious crowd, we have the following team currently working in-house:

Erica Hargreave – President / Head of Creative and Interactive

Photo by Liz Kearsley

Erica, photographed by Liz Kearsley.

Erica Hargreave, Founder and Creative Head of Ahimsa Media, has been creating cross-platform media and immersive storyworlds before she knew there were terms for what she was doing. Her early integration into the digital space and ability to develop stories interactively, led to the creation of one of the first digital / transmedia storytelling companies. She has led her team in paving the way for the acceptance of digital and transmedia characters in the digital sphere (and real life); been the digital voice behind films and TV Series; and developed and implemented digital, interactive and transmedia strategy and storytelling courses at a number of post-secondary institutions.

Along the way, she discovered the power that story holds in brand promotion, and has learned how to weave story through a brand’s digital existence. By building a brand with story to targeted audiences in digital niche communities, she creates engaged communities that care about the brand and it’s success. Similarly in the case of her own storytelling properties and those of the television series she’s worked on, she has created engaged audiences that feel they have a stake in the success of the story.

Over the years, Erica has written for TV, magazines, books, the web and the education sector. She has worked as a creative producer for both TV and theater, directed, and even starred in her own TV Show. Thriving on challenges and the desire to solve problems, Erica has been focusing her storytelling on emerging, digital and transmedia for the past decade and has been loving it. She loves to share this passion with others and help them to bring their stories to life too. In this bent, Erica speaks around the world about digital and transmedia storytelling and how it can be applied to media, brands, travel and education; inspiring others to find their creativity and story, and empowering them with the knowledge to put it into action!

You can join Erica for one of her online courses at BCIT in Social Media Storytelling and Building & Engaging Communities.

Lori Yearwood – Head of Education / Character Writer

Lori in the California Sun.

Hailing from Toronto, LA and Vancouver, Lori is an exemplary teacher, dancer and character writer. Lori is as comfortable in the classroom as within the busy rustle of the broadcast world. A diversely talented lady, who has danced professionally, helped build concepts for TV and transmedia, been involved in published children’s books, holds a teaching degree in two States and two Provinces (including a California Studio Teaching Certificate and a Montessori Specialization) and has her first children’s book in production.

On the Education Side of things, both parents of past students and the students themselves rave about Lori as a teacher. She is the kind of teacher that students think fondly back on later in life, as one of those teachers that has had a positive impact on who they’ve become. Having created Ministry Approved Curriculum, Lori aids Ahimsa Media in creating Educational Packages for films and TV Shows that are creative, fun, and classroom friendly. Lori is also instrumental in the development of Ahimsa Media’s College and University Classes for delivery in an online classroom.

On the Storytelling side of things, Lori grew up in a creative world, and has long acted as a creative consultant and pitch writer for various theatrical arts productions, both live and media related. She brings that creativity and understanding of story to her role as one of Ahimsa Media’s character writers, and can’t help but make her co-workers smirk at her uncanny ability to be a chameleon in her writing of voice.


Alyzee Lakhani – Internship Coordinator / Writer

A studious looking Alyzee.

Alyzee recently completed an English Literature Honours degree at the University of British Columbia. She is an emerging writer and particularly enjoys writing poetry and short stories. She loves to try her hand at new genres of writing and storytelling, and wants to explore writing for television and animation. This is her fourth year with Ahimsa Media.  She’s excited to be constantly furthering her skills using social media as a storytelling device.  She looks forward to continue growing as a Digital, Interactive, Transmedia Storyteller with Ahimsa Media.