A common misconception that we encounter with people when we tell them that we are interactive storytellers is that we create dynamic stories for children or that we strictly work with traditional stories in the form of books, movies, television series and films to make their stories more dynamic and interactive. This is a myth (although we do indeed work with traditional stories to make them more interactive, but our stories are not limited to traditional stories).
Storytelling is an age old art and tradition that allows us to pass on information in a manner that will be remembered. The most powerful ad campaigns build a story around their product or company. Similarly the most powerful political campaigns or actors have been adept at building stories around themselves. This is what creates brands that people remember. It doesn’t matter how old we get, everybody loves a good story and if you can create one around your brand, people will remember you. Dove for example was brilliant in the building of ad campaigns that made them synonymous with embracing the real female body in all of it’s curves.
Photo by Selca Morales
Now when we talk interactive storytelling, we are simply referring to making your story more dynamic and allowing your audience or customers to become a part of your story by interacting within it. Storytellers have done this for ages with dance, sound effects, song and costumes, when they have their audience present. The beauty of technology and the age of social media is we can now allow our audience to become a part of our story, even if they are not in the same room as us, the same city, the same country, or even the same hemisphere.
Photo by Rusty StewartTo explore interactive brand storytelling some more, join me (Erica Hargreave) for a Back to School with Kontent workshop tomorrow (Tuesday September 1st) evening on Creating Interactive Brand Stories.
Summer is winding down, and with it my days of zaniness. Time to buckle down to more serious matters, like interactive storytelling!
Excited to be a part of Kontent Creative’s Summer School with a workshop on Interactive Brand Storytelling:
Creating Interactive Brand Stories
Tuesday, September 1, 2009 at 7pm – 9pm
No matter how many new technologies and forms of media we invent, the most powerful form of communication will always be the most ancient, the art of storytelling. The beauty of these new technologies and forms of media is that they are vehicles for stories that allow us to tell them in new ways and spread them to new audiences. They also allow our audience to interact within the story itself, allowing them to feel a part of it.
Often we think of stories as medium strictly for entertainment sake. The reality is that we are all storytellers, telling our own stories, that of a company or a brand, or those of the culture in which we live. The trick is recognizing what our story is and learning how best to tell it.
In this workshop, we look at examples of brand storytelling, identify what others stories are and how they are using the online space and social media to tell their brand’s story and engage with their audience. Just like the stories online, this workshop will be interactive and we will be doing some story building of our own.
Click here to register.
So what do you think – should I go with my summer look:
…or move on to the autumn wardrobe?
Cross-post from DSD Youth Activities
Pretty impressed with the forward thinking of the Delta School District, as as far I am aware they will be one of the first school districts in Canada to fully embrace social media this summer, by actually offering students a course in it.
That’s right, the Delta School District is having me teach two mini-courses this summer on ‘Blogging and Storytelling’ and I’m pretty gosh, darn excited about it. I love Interactive Storytelling (which is a part of what using social media tools to tell story is), I love to share knowledge (especially that which excites me) and I love working with young people and seeing them get excited about learning.
So details on the classes? Here they are:
BLOGGING – STORYTELLING RESPONSIBLY & SAFELY (ages 10 – 15)
If our youth are going to blog, tweet or fire up flickr photos – on the new information highways – then might it be wise to teach them to do it in both a socially responsible and personally safe fashion? Join media arts specialist and Delta teacher Erica Hargreave as she helps students create their stories and characters online in a safe and responsible manner. This week of storytelling explores the use of social media tools which are becoming more and more a part of their lives. And of course … don’t forget your digital camera!
Fee: $70
ID 8153 July 6 -10 9:00 – 11:00 am Seaquam Secondary
ID 8154 July 13 – 17 1:00 – 3:00 pm Delta Secondary
Nervous about your child learning how to use social media? Well, I hate to say it, but it is just like sex. You can hide it from them, but that doesn’t mean they’re not going to experiment on their own. By showing young people the cool things they can do with social media and storytelling, we can encourage them to be safe, show them how to be safe and how to use the tools responsibly. I also might add, that it is the knowledge of how to use these tools safely and responsibly that a lot of businesses are looking to young people for guidance, opening those that know how to do this to a lot of opportunity.
Hope to see you and your young storytellers this summer!
A very cool thing happened to us at this years Yorkton Film Festival. We hit the ‘top ten trending twitter topics’!
Festival Social Media Team: Lee, Karen & Tris tweeting away
Now I know what some of you are thinking, so what, we do that all the time at various events here in Vancouver. Well, what made this hit on the ‘top ten trending twitter topics’ so exciting for both Tris Hussey and myself is that it was the twitter community following along on the Interactive Storytelling Panel conversation from outside of the room that drove us up to the ‘top ten trending twitter topics’. To the best of Tris’ and my knowledge this had only ever been done with conferences and events from inside the room. Definitely a twitter first for both Tris and I.
yff09 delegate, Joanne MacDonald, tweeting for the first time.
To make this even more exciting, this happened whilst one of the main points that we were getting across is that social media is about community and building the community around you. The twitter community demoed this for the festival delegates in real time, as they illustrated to the room how a conversation could go beyond four-walls and those that could not be present could still be a part of the conversation. The highlight of this for me was not during the panel, but at the awards gala, when @heckofamom could not be present at festival to see her sister, Teresa MacInnes win two Golden Sheaf Awards for ‘Norm’, but she could follow along in real time on twitter and be a part of the night with her parents, brother-in-law and Teresa. My eyes welled up with tears and I got all choked up when they thanked Tris and I at the end of the evening.
Teresa & her husband, Kent winning the Golden Sheaf for Best of Festival for ‘Norm’
Community is also the factor that makes the Yorkton Film Festival so special to me. This Film Festival is a whole community event that the families of Yorkton, Saskatchewan put on for the film community. The community made us dinner every night for heavens sake. It was pretty gosh, darn special and I feel incredibly fortunate for having been a part of it.
Members of the Yorkton Red Hat Society at Opening Night
An enormous thank you to the twitter community, Yorkton community and yff09 delegates for making this years Yorkton Film Festival so very special to us!
Raising a glass to the following tweeters:
From Outside the Room:
From Inside the Room:
Most excited to be heading off to the Yorkton Film Festival this week with Tris Hussey (from m2o) and Emme Rogers.
The three of us, along with locals, Richard Gustin, Karen Brownlee, and Lee Robertson will be demoing Interactive Storytelling to the Festival by telling the Festivals story through tweets, snapping pics, blogging and possibly even shooting a bit of video. Much of this is very new to both the film world and Saskatchewan, so we will be posting some basic how-to set-up various social media platform posts on Bridging Media. We will also be talking a fair bit about characters on the web there. We even did a podcast with @SookieBonTemps (the True Blood character Sookie Stackhouse on Twitter) that you should be able to find there later this week. For the lighter side of the Festival (or as Emme likes to call them festivities) check out Emme’s posts on Being Emme.
Designed by Mitch Doll
The main highlight of the festival for us is the Interactive Storytelling Panel on Friday May 22 from 1:30 – 4 pm Saskatchewan time, 12:30 – 3 pm PST. Very excited about this panel as it is all about what I am passionate about – Interactive Storytelling. We will be talking about building stories and characters interactively with the audience, using social media tools to effectively tell stories and further your projects, and discuss the future of media. Joining me on the panel is Richard Gustin (former head storyteller at SCN), Gresham Bradley (Director of On-line Development at e-cast in New Zealand), and Peter Raymont (Executive Producer of the Border). Emme is also insisting that she’s going to be making an appearance (apparently the lack of an invitation hasn’t dissuaded her) and Tris will be our in the audience online panelist driving the traffic and conversation online along with Lee Robertson and Karen Brownlee. We are really hoping some of our social media savvy friends from Vancouver and elsewhere will jump into the online conversation during the panel – the tag is #yff09 – as we want to highlight the sort of talent out there that the producers and broadcasters in the room should be bringing on to their projects. I know for sure that both @SookieBonTemps and @LordLikely are planning on hopping into the conversation.
Stay Tuned for more from Yorkton (mainly on Bridging Media, m2o, A View from the Isle and Being Emme)!
A little known fact, with working with some wonderful teachers, Ahimsa Media has a boutique set teaching division, Ahimsa Kids, geared to providing engaging and inspired teachers to teach child actors on-set in BC. Well, Ahimsa Kids had some very exciting news yesterday, they got their first ever California Certified Studio Teacher for teaching the young actors from LA!!!!
An enormous congratulations to Lori Yearwood on obtaining her California Studio Teaching License!!! We are so, so proud of you and appreciative of the hardwork you put into obtaining the certification! Well done you gorgeous girl!
Our Post-Secondary Accredited Courses with BCIT’s Media Storytelling Department:
Building Your Digital Media Presence (online)
Social Media Storytelling (online)
