Tips for Creating a Personalized YouTube Channel Page

In July my knowledge of personalizing YouTube Channel pages went up by about 100 percent. Erica assigned Liz and I the task of creating and personalizing YT Channels for Ahimsa characters Shawnee and Shawn Rockett (of the Shaw Rocket Fund), and for Shea, Ahimsa’s teenage character online.

I’d never tried my hand with personalizing YT Channels before and thought it should be easy, just like personalizing one’s desktop background. To my surprise, I found that just learning the ropes of YT Channel personalization takes a significant amount of time and experimentation. After spending many an ungainly hour on the project I thought I must just be YouTube-challenged, and so sought Liz’s help to speed things along. I was relieved to find that Liz – talented as she is with manipulating digital photos – uttered as many expletives as I did while we worked on getting the YT background image just right. Erica calmed us both by assuring us that personalizing the web page takes much longer than you’d think it would, and that after it’s completed, things move much more smoothly. (They do. And it’s such a pleasure to admire the finished product in the end).

I always admire the colours on Shawnee Rockett's YouTube channel

So to save all of you some time when personalizing your own YT Channels, here are some good-to-know tips:

1.There is no real ideal size for a YT background image, so don’t bother Googling it to see what size picture other YT users are using. This is because as you add more material to the Channel, the page will grow longer but your image will not. You can cope with this setback by choosing a background colour that will soften the line where the text exceeds the picture. The width that Liz and I found worked best for her photos was 1300 pixels.

We chose a deep grey background to blend in with Shawn Rockett's teal and deep blue channel colours.

2. Depending on the size of the computer screen being used, the sides of the image displayed may be cut off. So while the edges of the image may show up on your screen, they may be lost on smaller monitors. For this reason, don’t pick images that have a lot of the subject on the extreme edges of the screen as they might become invisible to other viewers.

3. This restriction poses the problem of having a very small margin in which to display your subject on the Channel page. Pushing the subject too far towards the centre of the page will make the image disappear behind the wrapper, and moving it too far towards the edges is risky as well (see tip 2). You can increase how much of the background image is visible by making the wrapper totally or partially transparent.  Do this by clicking “advanced options” under the Themes and Colours tab and adjusting the “Wrapper Transparency” option with the drop-down menu given.

We made the outer wrapper 100% transparent and the inner wrapper 40% transparent so that more of the background picture would appear.

4. When you’re picking the colours to go in the fields in “advanced options”, you need not be limited to the 56 colours offered in the YT grid. There are 216 html colour codes you can find online. Enter the codes for the colours you like in the grids to give yourself more  freedom when designing your page. Name and save the combination of colours you decide on in the top left field of “advanced options” so that you can apply this palette with a single click on other YT Channels you might personalize.

5. Now comes the easy part. When you’re done with setting up the background and visuals, you can start favouriting videos, creating playlists and putting in a channel description. To display your playlists, you need to click the “Videos and Playlists” tab and select which playlists you want displayed. You have to do this every time you create a new playlist and want it on your channel page.

Under the “Videos and Playlists” tab, click on “Playlists” and then “Arrange Playlists” to decide  what order you want your playlists shown in.

You can click "Arrange Playlists" to edit the order of your YT playlists

You can also edit your playlists and arrange the order of individual videos by clicking on one of the playlist icons and then clicking “edit my playlist” (this last one took me a while to figure out).

I hope these nitty gritties are useful to any enterprising YT users out there. Good luck creating your personalized YouTube Channel page!

Things I’ve Learned Creating a Character for an Online Narrative

Erica presented Bronwyn, Liz and I with the project of creating a character for a blog for readers in their mid-teens. Being way out of my mid-teens, I found the task a bit daunting and wasn’t really sure I could create a narrative voice that sounded authentic and entertaining. Thankfully, I found that actually getting down to imagining and writing a character is loads of fun and not at all as hard as I expected it to be. Aside from being a creative delight, it taught (and continues to teach) me to appreciate the multi-platform possibilities of cyberspace narratives and the tools with which to manage them. These tools are invaluable to me as they teach me how to use the web space and control my own online presence.

Brainstorming about our character is rather enjoyable. Photographer: Liz Kearsley

The first thing that really blew my mind about online writing was that I could bring in many different media into my story, making it a more interactive and immediate experience for readers. I’ve often been frustrated while telling a story to my friends that I just can’t describe that hilarious expression I saw so-and-so make, or an incredible stunt my cat performed, or why some songs send chills down my spine (“Writing about music is like dancing about architecture” – who said that?). Writing in cyberspace means that I don”t have to settle for only my description to convey the experience I am trying to share, but can bring my listener right into the moment of my cat’s star-jump with back flip with a picture, video or drawing (a talented cat must be appreciated, after all).

Also, using different media brings the reader into the process of my story, so that I can document the many stages of building an enormous Lego castle, making my own toga, or what have you. In the web space, I can choose how intimately I want my reader to know the details of an experience, real or imagined, sharpen my tech skills by weaving other media into the page, and also learn the importance of using social media effectively. Having this ongoing story-space also keeps me alert to funny stories during the everyday so that I can appreciate the happenings around me as I would not otherwise. I have to say that I really enjoy this shift in perspective.

I’m really excited about sharing the product of our joint creative efforts at the Narratives in Cyberspace workshop AhimsaMedia is hosting next week at Capilano University, designed specifically for youth. Through trial and error, we discovered many tweaking tips that would save fellow storytellers a lot of time (and I admit, frustration); I’m also really pleased to have the opportunity to tell others the tools and tricks we learned navigating various social media platforms and our experiences creating our character and her story.  If you’d like to register for the week-long Narratives and Cyberspace workshop, click here. We’d love to see you there!

Photo Editing for the Interactive Audience

Alyzee Lakhani on Spanish Banks beach, shot for Ahimsa Media.

Caption accuracy and editing used to be the main tasks us photographers had to focus on following a shoot.  Today that has all changed.  With a multitude of platforms to display our photographs, most freelancers now have to get to grips with internet distribution too, on sites like photoshelter, flickr and stock agencies.  As a result intelligent and extensive keywording has become a vital tool.

My newspaper background means that I have always been most at home with the new agencies for any sales beyond a newspaper or magazine.  I, like many British press photographers, have many photographs listed with Alamy, yet as my client list widens so do the places I display my work, and with that I have found my workflow techniques evolving.

Everyone has their own process of editing using different software, be it the camera’s e.g. Nikon Browser, professional e.g. Adobe Lightroom or computer based e.g. iphoto.  I use Adobe Lightroom and have found it is a great time saver for multi-use captioning and keywording, as well as embedding photographer information into your images prior to editing.

However it was not until I uploaded our coverage of the 2010 Yorkton Film Festival to flickr that I discovered just how much time can be saved by properly preparing your images.  I’ll use Lightroom processes here as an example, but different software has similar options.

When I open up Lightroom 2 and attach a memory card an option box pops up (see below).  It includes a variety of things you can input for the entire photo batch.  In the local newspaper game each download usually involved several jobs so I wouldn’t fill much of this in, bar my copyright information, (which I have pre-programmed) so I would put in minimal keywording or captioning then download the pictures.

A lightroom screen grab of opening page information

This has recently changed when I realised just how much time can be saved by keywording each image prior to upload and to batch keyword jobs initially. One reason for this is that on flickr you must place quotation marks around each phrase longer than one word to tag or keyword and then a simple space between single words.  Whereas, most other systems use the simple comma to separate phrases.  As a result most of us need to continually remind ourselves to use this method, and it can become awkward when cutting and pasting repeating words.

Whereas, in Lightroom you can place your group keywords in that initial download and then easily add individual words whilst editing.  Take for example the image below:

Screen shot of Adobe Lightroom 2, with keywording options open

On the right hand side of the page the panel gives a variety of keywording options.  You have a list of the keywords already attached to the image (from initial download), then a section to add more, and options for the programme to remember past keywords in groups for you.  It allows you to easily click and add without re-typing.  I tend to keep that option on recent keywords, due to my varying shoots.   Below the keywording panel, is also a keyword list, with ALL your past keywords, which can be handy if you forget spellings. Below this is a section detailing your metadata.  The metadata is crucial picture information: copyright information, caption and shooting data.  This can be edited at either the download section, or within Lightroom. You can also input it in Adobe Photoshop.  (I will explain in a further post the importance of metadata in relation to copyright theft and in particular facebook)

I have found that inputting all of this information into Lightroom significantly speeds up my uploads and keeps my files up to date should I wish to use the photos on a different outlet.  It also means that my contact information stays with my image (bar placing on facebook) so if you wish to upload to various sites you do not need to keep typing the same information.

Embedded information is also very useful should you later wish to put the pictures onto a blog, for example using Wordpress.  It can help bring further traffic to the site, because the photos keywords are also added to the SEO of the post.

Exciting Times for Media

Times are a changing in the Media World and we are highly excited by some of the most recent evolutions.   Particularly here in Canada where the new Canadian Media Fund (CMF) has been announced bringing in an experimental element. This is a perfect opportunity for members of the digital media community to get funding and branch out, trying new projects that funds would not have previously been available for.

This is the first year such funding options have existed here in Canada and although the fund’s guidelines are still evolving, it is this open invite for submissions that we feel can allow the creative juices to follow.  The CMF are also widening their view towards the advantages of transmedia storytelling for their more traditional television fund with the convergent program.  This provides exciting opportunities for traditional media to discover new avenues with their storytelling and really have fun with the new challenges and opportunities that the changing landscape of media offers.

In keeping with the times, the Yorkton Film Festival has really embraced the idea of Interactive Storytelling, and has contracted us to help them to tell their online story.  They are rebranding their image, doing a bit of marketing for the festival and the Golden Sheaf Nominees, and acting as a case study example to festival delegates of how interactive tools can be incorporated into their stories.  Way to go Yorkton!  And thank you for inviting us along for the ride!

To follow along on the Yorkton Film Festival’s online story, check them out on:

In keeping with this model of forward thinking and moving towards the future of media, the Yorkton Film Festival is hosting some great workshops on Friday May 28th, 2010 aimed at thinking convergently, including a few with our own Erica Hargreave.  Here is what you can look forward to:

Friday May 28

  • 8.30 am – 9:00 am:  Blast Off – Social Media at the Festival, Ramada Yorkton

A look at telling the Festival’s story using social media and how filmmakers can use this to build the buzz around their productions, with Erica Hargreave.

  • 9:15 am – 10:15 am: Panasonic Workshop and Presentation, Ramada Yorkton

Panasonic Canada presents and discusses the latest Panasonic video cameras and technology, including notes and news on 3D.

  • 10:30 am – 12:00pm:  Let’s Play CanCon Convergence Roulette, Ramada Yorkton

A fun filled game show where panelists compete by trying to adapt new convergent technologies and applications to classic Canadian TV shows. Hosted by Robert Hardy. Panelists Cam Bennett, Trent Haus, Rob Bryanton, Brenton Sawatzky and Erica Hargreave.

  • 2:00 pm – 4:30 pm: Which Way To The Future? Ramada Yorkton

Spend an afternoon with some of the biggest names in the industry, as they try to make sense of and figure out where the rapidly changing screen based media industry is headed. Hosted by Richard Gustin. Panelists Cindy Witten, Daniel Cross, Norm Bolen, Valerie Creighton and Rudy Buttignol.

Saturday May 29th, 2010 at the Yorkton Film Festival hosts some always needed industry staples, putting you face-to-face with the broadcasters, talking finance and actual production, and discovering how to get your proverbial foot in the door.

Saturday May 29

  • 8:30 am – 9:00 am: Blast Off – Social Media at the Festival Part 2, Ramada Yorkton

Explore ways to use social media as a storytelling device on your projects, with Erica Hargreave.

  • 9:15 am – 10:15 am:  Now’s Your Chance, Ramada Yorkton.

Table-hopping group discussions with industry leaders, broadcasters and distributors.  Ask the questions you’ve always wanted answered.  Join industry leaders for straight talking, small group discussions.  A rare honesty that Yorkton offers, unlikely to be found at larger festivals.

  • 10:30 am – 12:00 pm: Oh, Oh! They Said Yes – Now What? Ramada Yorkton

You’ve finally pitched a project that a broadcaster/investor likes enough to make an offer. Join the panel of experts as they share insights and ideas of what has to happen in order to get the proposal into a finished project. Hosted by Joanne McDonald. Panelists Stephen Onda and Peter Raymont.

  • 1:30 pm – 3:00 pm:  My Big Break, Ramada Yorkton.

Five successful Saskatchewan film and television producers discuss their first big “success” and how they found it (or how it found them).  Hosted by Bruce Steele.  Panelists Michael Snook, Jeff Beesley, Dennis Jackson, Melanie Jackson and Anand Ramayya.

Click here to register for this year’s festival.

We hope to see you in Yorkton!

Ooey Gooey Good Animal Tracks: Our Annual Holiday Activity

At Ahimsa, we have a tradition of sharing a yearly activity that can be enjoyed with friends and family, and you don’t have to be a kid to have fun with it.

One of my favourite winter time activities is animal tracking, especially in the snow.  I love finding animal tracks, identifying them, and creating stories of the critters that left the tracks behind on their travels. And animal tracks can be found anywhere in winter, even if there is no snow.  If there isn’t any snow, go hunting in the mud or on ground where the mud has hardened, for some tracks.

animal tracks

Here are some fun kitchen goodies that are easy for all ages to whip up and can help you to learn your animal tracks.

Peanut Butter Snack Tracks (A Tracey Temple Invention)

Recipe:

  • Mix ½ c peanut butter, ½ c icing sugar, 1 tbsp softened butter, and ½ c Rice Krispies together.

Activity:

  1. With your young ones or the young at heart, take a heaping spoonful of the peanut butter mixture, flatten the peanut butter ‘dirt’ and make the imprints different animal tracks in it, using the picture of animal tracks as a guide.
  2. Stick the peanut butter tracks in the fridge to harden.
  3. Whilst your peanut butter tracks are hardening, enjoy a winter walk and search for animal tracks, identify them, and create stories of the travels of the animals that left the tracks behind.
  4. Share your animal track stories and teach your family and friends some track id as you enjoy your peanut buttery snacks.

You can also find last year’s paper making activity here.

Happy Holidays!

The Gang at Ahimsa Media

Emme Out & About Kissing Calendars for Dyslexia

It’s been a year now since we pushed Emme Rogers out from behind her computer screen and out into the real world, and we are proud to see her flourishing in real life as well as cyberspace.  Like any proud parents, seeing your kid making their way in this world, and in this case, truly embracing the reality of cross-platform storytelling, is rewarding to see.

"Reading is Sexy" Launch Party

Emme at the Launch of Reading is Sexy (Photographer: John Biehler)

This Saturday we will be proudly looking on as Emme makes her debut in Toronto society, kissing calendars for dyslexia!  If you are in Toronto, come and meet Emme Rogers from 1 – 3 pm, Saturday December 19th at Ben McNally Books (366 Bay Street).  You can also support The International Association of Dyslexia and promote literacy by buying a Reading is Sexy calendar.  Calendars are on special for $18 at the event or $20, if you want to kick in an extra $2 to dyslexia. Cash or cheques will be accepted.

Stick around afterwards and Emme will be heading to a pub with anyone that wants to join her.  And knowing Emme, she will buy a couple of plates of nachos and a few pitchers of beer for the table.

All in the Name of Literacy

Reading is Sexy Exposed

Our sincerest of apologies to the Vancouver Community for any over-inflation we may have done to the following individuals egos, by placing them in a calendar, entitled Reading is Sexy:

Even More Reading is Sexy Exposures

You see, it is for a good cause and all in the name of literacy.  Aside from sadly feeding Emme’s ego and launching her into a new-to-her form of media, the calendar, we are helping her to raise funds for a cause that both she and we believe in -  literacy, and more specifically, dyslexia. A healthy portion of the proceeds from the calendar and the photo auction will be going to The International Dyslexia Association to help them get kids (and adults) with dyslexia to overcome their literary hurdles and have fun with words.

As our way of apologizing to the community, for allowing the above individuals to call themselves Miss, Ms, Mrs or Mr (Insert Month here) for the next year, we are helping Emme to throw a Reading is Sexy Literary Celebration this Thursday.  Here are the details:

Cost: Free

Local: Gudrun Wine & Cheese Bistro (150-3500 Moncton Street, Steveston, BC)

Date: Thursday December 3, 2009

Time: 7 pm until late

Festivities:

  • general revelry and enjoying of Gudrun Goodies (We will buy a few plates for the room, but bring some money with you to enjoy more Gudrun Goodies and some of the delicious wines and beer)
  • readings from a few of our authors (Ian Ferguson, Mark Leiren-Young, Lorraine Murphy, Raul, Rayne … to name a few …Emme may even read something from my yet to be finished novel)
  • special guest reading by comedian, Kirsten Van Ritzen
  • calendar signings by the ‘models’ on hand
  • auctioning of some of Robert Shaer’s photos from the shoot for charity

Come, heckle our various months and enjoy a good night of laughter.

And once again, our sincerest apologies, and please don’t blame the photographers, Robert Shaer and Tris Hussey, for this.

Oh and if you can’t make Thursday, but do want a calendar, you can order one here. (If you are in and around Vancouver, ignore the shipping costs as we or Emme can figure out physically getting it to you.  Similary, you can ignore shipping costs and pick up a calendar directly from the Canadian Branch of The International Association of Dyslexia, if you are in Toronto.)

Recognizing the Importance of Story

I’m doing a workshop tonight on ‘Creating Interactive Brand Stories’ with Kontent Creative and hence a bit of research. Came across this Cannes Film Festival Short Story Winner, which really rings true on how important ‘telling story’ can be:

Historia de un letrero

Brands Can Be Storytellers too!

A common misconception that we encounter with people when we tell them that we are interactive storytellers is that we create dynamic stories for children or that we strictly work with traditional stories in the form of books, movies, television series and films to make their stories more dynamic and interactive.  This is a myth (although we do  indeed work with traditional stories to make them more interactive, but our stories are not limited to traditional stories).

Storytelling is an age old art and tradition that allows us to pass on information in a manner that will be remembered.  The most powerful ad campaigns build a story around their product or company.  Similarly the most powerful political campaigns or actors have been adept at building stories around themselves.  This is what creates brands that people remember.  It doesn’t matter how old we get, everybody loves a good story and if you can create one around your brand, people will remember you.  Dove for example was brilliant in the building of ad campaigns that made them synonymous with embracing the real female body in all of it’s curves.

Photo by Selca Morales

Photo by Selca Morales

Now when we talk interactive storytelling, we are simply referring to making your story more dynamic and allowing your audience or customers to become a part of your story by interacting within it.  Storytellers have done this for ages with dance, sound effects, song and costumes, when they have their audience present.  The beauty of technology and the age of social media is we can now allow our audience to become a part of our story, even if they are not in the same room as us, the same city, the same country, or even the same hemisphere.

Photo by Rusty Stewart

Photo by Rusty Stewart

To explore interactive brand storytelling some more, join me (Erica Hargreave) for a Back to School with Kontent workshop tomorrow (Tuesday September 1st) evening on Creating Interactive Brand Stories.