The NSI speaks to Ahimsa Media (part 2)

As promised, please enjoy installment two of Liz Hover’s NSI interview with Erica Hargreave and Susan Brinton. Here, the conversation turns to the unknown elements of applying to a brand new funding stream and our project’s future should the application be successful. Erica also takes the time to briefly discuss the funding changes within the convergent branch of the CMF. Since the podcast went live the CMF have announced an overwhelming number of applications, pushing back decision dates to October 2010.

Emme Rogers sets her sights on the CMF Experimental Stream

That means that Emme will have to wait a little longer to begin development on her travel adventures. We will keep you updated on the project’s progress as we learn more and if we forget, I’m sure Emme will shout about it all on her site.

The NSI speaks to Ahimsa Media (part 1)

The Ahimsa Media office began this summer abuzz with application preparations for The Canada Media Fund’s (CMF) first ever Experimental Funding Stream. As the printer fell silent, the regular working day returned and the waiting game began, our phone rang. Liz Hover, Digital Media Manager for the National Screen Institute (NSI), was calling to set up an interview with Erica Hargreave and Susan Brinton to discuss the application process as it related to our pitch. Already familiar with our character Emme Rogers, Liz was interested to hear how the development pitch for Emme’s Travel Adventures had gone.

Unsurprisingly, when the questions began to flow, the topics of industry changes and application insights became so engrossing that the conversation generated too much content for one interview. Therefore, two podcasts were created with the first focusing on Emme, the growing collaboration between the broadcast and digital world. As well as logistical tips alongside an insight into the lessons that we learned throughout the application process. Please enjoy the first instalment…the second half will not be far behind.

Exciting Times for Media

Times are a changing in the Media World and we are highly excited by some of the most recent evolutions.   Particularly here in Canada where the new Canadian Media Fund (CMF) has been announced bringing in an experimental element. This is a perfect opportunity for members of the digital media community to get funding and branch out, trying new projects that funds would not have previously been available for.

This is the first year such funding options have existed here in Canada and although the fund’s guidelines are still evolving, it is this open invite for submissions that we feel can allow the creative juices to follow.  The CMF are also widening their view towards the advantages of transmedia storytelling for their more traditional television fund with the convergent program.  This provides exciting opportunities for traditional media to discover new avenues with their storytelling and really have fun with the new challenges and opportunities that the changing landscape of media offers.

In keeping with the times, the Yorkton Film Festival has really embraced the idea of Interactive Storytelling, and has contracted us to help them to tell their online story.  They are rebranding their image, doing a bit of marketing for the festival and the Golden Sheaf Nominees, and acting as a case study example to festival delegates of how interactive tools can be incorporated into their stories.  Way to go Yorkton!  And thank you for inviting us along for the ride!

To follow along on the Yorkton Film Festival’s online story, check them out on:

In keeping with this model of forward thinking and moving towards the future of media, the Yorkton Film Festival is hosting some great workshops on Friday May 28th, 2010 aimed at thinking convergently, including a few with our own Erica Hargreave.  Here is what you can look forward to:

Friday May 28

  • 8.30 am – 9:00 am:  Blast Off – Social Media at the Festival, Ramada Yorkton

A look at telling the Festival’s story using social media and how filmmakers can use this to build the buzz around their productions, with Erica Hargreave.

  • 9:15 am – 10:15 am: Panasonic Workshop and Presentation, Ramada Yorkton

Panasonic Canada presents and discusses the latest Panasonic video cameras and technology, including notes and news on 3D.

  • 10:30 am – 12:00pm:  Let’s Play CanCon Convergence Roulette, Ramada Yorkton

A fun filled game show where panelists compete by trying to adapt new convergent technologies and applications to classic Canadian TV shows. Hosted by Robert Hardy. Panelists Cam Bennett, Trent Haus, Rob Bryanton, Brenton Sawatzky and Erica Hargreave.

  • 2:00 pm – 4:30 pm: Which Way To The Future? Ramada Yorkton

Spend an afternoon with some of the biggest names in the industry, as they try to make sense of and figure out where the rapidly changing screen based media industry is headed. Hosted by Richard Gustin. Panelists Cindy Witten, Daniel Cross, Norm Bolen, Valerie Creighton and Rudy Buttignol.

Saturday May 29th, 2010 at the Yorkton Film Festival hosts some always needed industry staples, putting you face-to-face with the broadcasters, talking finance and actual production, and discovering how to get your proverbial foot in the door.

Saturday May 29

  • 8:30 am – 9:00 am: Blast Off – Social Media at the Festival Part 2, Ramada Yorkton

Explore ways to use social media as a storytelling device on your projects, with Erica Hargreave.

  • 9:15 am – 10:15 am:  Now’s Your Chance, Ramada Yorkton.

Table-hopping group discussions with industry leaders, broadcasters and distributors.  Ask the questions you’ve always wanted answered.  Join industry leaders for straight talking, small group discussions.  A rare honesty that Yorkton offers, unlikely to be found at larger festivals.

  • 10:30 am – 12:00 pm: Oh, Oh! They Said Yes – Now What? Ramada Yorkton

You’ve finally pitched a project that a broadcaster/investor likes enough to make an offer. Join the panel of experts as they share insights and ideas of what has to happen in order to get the proposal into a finished project. Hosted by Joanne McDonald. Panelists Stephen Onda and Peter Raymont.

  • 1:30 pm – 3:00 pm:  My Big Break, Ramada Yorkton.

Five successful Saskatchewan film and television producers discuss their first big “success” and how they found it (or how it found them).  Hosted by Bruce Steele.  Panelists Michael Snook, Jeff Beesley, Dennis Jackson, Melanie Jackson and Anand Ramayya.

Click here to register for this year’s festival.

We hope to see you in Yorkton!