posted on September 13, 2010 by
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Back to School With Ahimsa Media – An Interactive Classroom This Fall

It never fails, since my third birthday the autumn still means it time to head back into the classroom for me, some more conventional, some a little less so.  This is probably why in my mind the year runs from September to June and the new year starts for me afresh every September.  With a life long love for learning, the autumn also bring with it a sense of readiness and anticipation.

This autumn is no different, although over the years my classrooms have changed as has my role within them.   The classroom brings two most exciting educational opportunities for me this autumn. The first is my second Interactive Storytelling Course for Industry Professionals and other adults through Capilano University’s Continuing Studies Department.  This promises to be 10 thought-provoking and inspiring Tuesday nights, in which we learn from one another and all come out of the course with the beginnings of our own online storytelling for self, business or a creative endeavour. Here’s a description of the course:

 

Interactive Storytelling (A Capilano University Continuing Studies Course)

The face of media is rapidly changing. Join traditional and digital storyteller, Erica Hargreave, as she introduces you to the art of interactive storytelling and how to use tools such as Twitter, WordPress, Flicker, YouTube, Facebook, podcasting and blogging to tell your stories. Audiences want to access media from multiple platforms: online, offline and on the go. More and more audiences are demanding the ability to interact within the story, and with the characters and authors. The collective “voice” of media is changing, audiences desire a much more personal tone in what they read and interact with. This personal tone and voice extends beyond the story to the corporate brand as well. Audiences want the story behind the story, to feel that they are part of the story, the creators and the brand itself.

  • 10 Tuesday Evenings September 21 – November 23 6:30 – 9:30 pm
  • Instructor: Erica Hargreave
  • North Vancouver
  • CRN: 30049
  • $329

The second classroom is at the Merging+Media Conference that is being hosted by CMPA. I have had the honour of being invited to sit on the Advisory Board for the Conference and will be speaking on one of the panel.  Its shaping up to be an interesting conference, exploring the worlds of transmedia and convergence and how we build stories to cross platforms. It has speakers from current transmedia projects, gaming, ARGs, technology, viral marketing and broadcast media.  Promises to be an interesting conversation.  Take a peek at the agenda.  The dates to keep open are October 28th (Masterclass) and October 29th (Conference).

Hope to see you in the classroom!

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posted on September 9, 2010 by
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Introducing the Kids of the Rocket Fund: Shawn and Shawnee

Ahimsa Media is comprised of a cast of interesting characters, so it isn’t a stretch for us to develop a new plethora of personalities – online characters that is.  Our inaugural lady was Emme Rogers, and since then character development has become a creative niche for us.  Amazing how it helps us to deal with all our own multiple personalities by creating characters online from novels, movies and television series; in addition to those for non-profits and businesses.  Incredible how liberating it can be for an organization to have a voice that can have fun, and doesn’t have to wear a tie or an uncomfortable set of heels.

Our latest delve into character creation has been with the Shaw Rocket Fund.  They are already known throughout Canada as a champion and funder of children’s, youth and family television programs. However, much of their exceptional research into youth, media and technology was unknown.  This year also saw changes in their annual Rocket Prize judging to include any entry’s digital content, in addition to the TV show.  This set the stage for the Fund themselves to enter the digital space and begin participating in both interactivity and convergence.  Enter Shawn and Shawnee Rockett.

Shawnee enjoying herself at the beach.

Shawn playing it cool

We built this delectable duo and have raised them to the stage of passing the reigns back to the Shaw Rocket Fund, who will now guide the cousins on their future path.  To accompany our new friends, we also introduced interactive feeds for the company itself.  In a time when convergence is becoming a crucial key to industry success, the CMF creates an experimental funding stream and broadcasters are learning to navigate the digital space, character driven online narrative has helped place the Shaw Rocket Fund amongst some of today’s broadcast industry innovators.  Despite still being only a few months old, the digital world is beginning to embrace Shawn and Shawnee.  So here they are:

The Characters:
Shawn and Shawnee Rockett are cousins. They were both born a few years apart, but on the same day of the year, their great grandfather’s birthday – hence their names.  They are both named after their Great Grandfather, Shawn Rockett.  And yes, their pops, whom are brothers had a bit of a spat over this, but both are terribly stubborn and he was both of their favourite grandfather.  The cousins, on the other hand, are the best of friends, and although they tease each other incessantly, they have gone into business together and love working together.  Their company is a Canadian Production House focused on creating children’s and youth television.

Shawn Rockett

Shawn Rockett


In his late twenties, Shawn is still young at heart, a personality trait often reflected his work where he focuses on youth programming.  He loves his music, bickering with Shawnee and pushing life to the extreme.  He considers himself a bit of a Casanova, much to Shawnee’s amusement.  Shawn also loves being at the cutting edge of convergence and keeps an eye out for new and exciting technology.

Shawnee Rockett

Shawnee Rockett


Shawnee is a couple of years younger and places more focus on children’s and tween TV.  She’s a lover of everything Disney, her cats and and is a bit of a giant kid at heart.  She still loves to climb trees and splash in puddles in her bright red wellies.  Quirky would definitely be the word for her. She loves her folk music.  Yes, she still watches Saturday morning cartoons.  She already is hooked online, chatting with other characters and youth programmers like Seth on Survival and Ruby Skye PI

We loved developing these two, and are sure the Shaw Rocket Fund will equally enjoy creating their voices…

…as for us onto the next character!

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posted on September 7, 2010 by
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Liz Joins #mobilersca to Experiment with the Android Galaxy Smartphone

Love any excuse to sing the praises of our team and I am most pleased that Liz Kearsley just gave us such an excuse.

Liz has been selected to be one of Canada’s first Mob!lers!  Samsung Canada picked her and 29 other 20-somethings living in Canada to take part in a competition with their new Android Galaxy S Vibrant Smartphones. Liz and her Team Vansung will duel it out against five other teams in Montreal, Toronto and Vancouver for cash and prizes, including a trip to Korea, in 4 challenges designed to experiment with transmedia with their Galaxy Smartphones.

Before the fun started, Samsung set the guys a mini challenge in Toronto which Liz’s Team Vansung won.

Mohammed Hassan-Ali

Here are Liz and her teammates:

 

Mohammed Hassan-Ali – @skysurfer64

Desired Superpower: To change the weather, so everyday he can avoid ever getting caught in those Vancouver downpours.

 

In Real Life: Grad Student studying Biomedical Physiology and Kinesiology

Gyslain Lalonde

Gyslain Lalonde

Desired Superpower: Batman Wannabe

In Real Life: Server and reality TV talent

 

Chris McGuire

Chris McGuire @chrisonhismac

Desired Superpower: To be untouchable, yet imperceptible.

In Real Life: Web & Mobile Developer

 

Peter Verge

Peter Verge @peterverge

Desired Superpower: Snooping on Other’s Text Messages (a fly on the cell, if you will)

In Real Life: All Round Personality, MC and Broadcast Journalist in the making

Liz Kearsley

Liz Kearsley @LizKearsley

Desired Superpower: Information Osmosis (not surprising, as we see her similarities with an amoeba)

In Real Life: PhotoJournalist

Please help us to cheer them on in their last 4 competitions by keeping an eye on the Samsung Mobile Canada facebook page.  Go Vansung Go!

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posted on September 7, 2010 by
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The NSI speaks to Ahimsa Media (part 2)

Podcast: Play in new window | Download

As promised, please enjoy installment two of Liz Hover’s NSI interview with Erica Hargreave and Susan Brinton. Here, the conversation turns to the unknown elements of applying to a brand new funding stream and our project’s future should the application be successful. Erica also takes the time to briefly discuss the funding changes within the convergent branch of the CMF. Since the podcast went live the CMF have announced an overwhelming number of applications, pushing back decision dates to October 2010.

Emme Rogers sets her sights on the CMF Experimental Stream

That means that Emme will have to wait a little longer to begin development on her travel adventures. We will keep you updated on the project’s progress as we learn more and if we forget, I’m sure Emme will shout about it all on her site.

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posted on September 7, 2010 by
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The NSI speaks to Ahimsa Media (part 1)

Podcast: Play in new window | Download

The Ahimsa Media office began this summer abuzz with application preparations for The Canada Media Fund’s (CMF) first ever Experimental Funding Stream. As the printer fell silent, the regular working day returned and the waiting game began, our phone rang. Liz Hover, Digital Media Manager for the National Screen Institute (NSI), was calling to set up an interview with Erica Hargreave and Susan Brinton to discuss the application process as it related to our pitch. Already familiar with our character Emme Rogers, Liz was interested to hear how the development pitch for Emme’s Travel Adventures had gone.

Unsurprisingly, when the questions began to flow, the topics of industry changes and application insights became so engrossing that the conversation generated too much content for one interview. Therefore, two podcasts were created with the first focusing on Emme, the growing collaboration between the broadcast and digital world. As well as logistical tips alongside an insight into the lessons that we learned throughout the application process. Please enjoy the first instalment…the second half will not be far behind.

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posted on September 7, 2010 by
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Tips for Creating Music Video Montages

When I was in high school, a friend and I got more than a little obsessed with making music videos. When I say this, I mean we’d mostly dress up and dance around lip-synching in front of her Macbook, recording ourselves into iMovie. Fast-forward a fews years later, and I’m a working musician, making my own music and starting to think about making some music videos. The first video I started is still being shot, but over the summer another friend and I had an idea to record and film an acoustic cover of a rap song, to serve as a fun contrast to my own music, which is decidedly more on the indie-folk end of the spectrum. Behold my cover of Nicki Minaj’s “Itty Bitty Piggy:” (Disclaimer: there are a few swear words in here. It’s a rap song. Maybe don’t play this when the kids are around…)

[youtube=http://www.youtube.com/watch?v=1LtWIHsk10E]

My friend Alison Mah and I figured out the concept for the video, and she filmed and edited the clip. She did such a great job of it that she inspired me to try my own hand at video-editing. Alyzee, my fellow Ahimsa Media intern, and I shot a whole bunch of footage with the intention of making a fun tribute video for our teen-friendly character, Shea. As this was a video ostensibly made by a teen with the target audience of other teens, and also because Shea is a fictional character, it was important not to show too much of my face in the footage. This was a challenge, but I think it actually added to the accessibility of the video in the end. Here is the video:

[youtube=http://www.youtube.com/watch?v=YD6-EZV_yt0]

This post is of necessity not going to be a step-by-step guide about how to manually edit videos, as there are myriad video-editing programs out there, and I am by no means an expert on any of them. However I did learn some things in the process that I wish someone had shared with me:

1) Getting timing exactly right the first time IS important. Little gaps, or strange transitions make for awkward interruptions in the video that really are noticeable. Make sure to be as exact as possible about transitions as you go through your footage. You really, really don’t want to go back and fix every transition. Believe me.

2) Play around, both in the shooting and editing process! Lots of my favourite moments in Shea’s video came about by chance or whim. I had actually finished editing the clips together before I discovered that I could play around with contrast and colour in iMovie. I then went through and played with each separate clip’s colour and contrast until I was happy with them. The colours are definitely my favourite part of the video, and give it a whimsical vibe.

3) If you are making a music video montage like we did, look for a song that matches what you want to say in the video, but try not to make it too literal. If the song mentions eagles, and you show a shot of an eagle flying, it might be a little too contrived. Try to be unobtrusively quirky and unexpected in your images, no matter the subject matter. Everyone appreciates a clever image/lyric/music match-up.

4) Make sure to name and tag your video appropriately. The most prevalent part of the name should be to credit the musician. For example, we called Shea’s video “Hannah Georgas – The Beat Stuff tribute,” after the artist and title of the song we made the montage around. The video is yours, but the music is the musician’s. Credit them!

5) Most of all, have fun. If you’re making a video-montage, what better time is there to play around with effects, timing, and images? With modern technology, everyone can be a passable film-maker and graphics editor. Take advantage of it! Explore as you go! Video-editing can be a time consuming process, but it doesn’t have to have to be painful. And in the end, you have a guaranteed crowd-impressing product. (Lots of people don’t realise how easy it is to edit videos…)

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posted on September 2, 2010 by
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Tips for Creating a Personalized YouTube Channel

In July my knowledge of personalizing YouTube Channel pages went up by about 100 percent. Erica assigned Liz and I the task of creating and personalizing YT Channels for Ahimsa characters Shawnee and Shawn Rockett (of the Shaw Rocket Fund), and for Shea, Ahimsa’s teenage character online.

I’d never tried my hand with personalizing YT Channels before and thought it should be easy, just like personalizing one’s desktop background. To my surprise, I found that just learning the ropes of YT Channel personalization takes a significant amount of time and experimentation. After spending many an ungainly hour on the project I thought I must just be YouTube-challenged, and so sought Liz’s help to speed things along. I was relieved to find that Liz – talented as she is with manipulating digital photos – uttered as many expletives as I did while we worked on getting the YT background image just right. Erica calmed us both by assuring us that personalizing the web page takes much longer than you’d think it would, and that after it’s completed, things move much more smoothly. (They do. And it’s such a pleasure to admire the finished product in the end).

I always admire the colours on Shawnee Rockett’s YouTube channel

So to save all of you some time when personalizing your own YT Channels, here are some good-to-know tips:

1.There is no real ideal size for a YT background image, so don’t bother Googling it to see what size picture other YT users are using. This is because as you add more material to the Channel, the page will grow longer but your image will not. You can cope with this setback by choosing a background colour that will soften the line where the text exceeds the picture. The width that Liz and I found worked best for her photos was 1300 pixels.

We chose a deep grey background to blend in with Shawn Rockett’s teal and deep blue channel colours.

2. Depending on the size of the computer screen being used, the sides of the image displayed may be cut off. So while the edges of the image may show up on your screen, they may be lost on smaller monitors. For this reason, don’t pick images that have a lot of the subject on the extreme edges of the screen as they might become invisible to other viewers.

3. This restriction poses the problem of having a very small margin in which to display your subject on the Channel page. Pushing the subject too far towards the centre of the page will make the image disappear behind the wrapper, and moving it too far towards the edges is risky as well (see tip 2). You can increase how much of the background image is visible by making the wrapper totally or partially transparent.  Do this by clicking “advanced options” under the Themes and Colours tab and adjusting the “Wrapper Transparency” option with the drop-down menu given.

We made the outer wrapper 100% transparent and the inner wrapper 40% transparent so that more of the background picture would appear.

4. When you’re picking the colours to go in the fields in “advanced options”, you need not be limited to the 56 colours offered in the YT grid. There are 216 html colour codes you can find online. Enter the codes for the colours you like in the grids to give yourself more  freedom when designing your page. Name and save the combination of colours you decide on in the top left field of “advanced options” so that you can apply this palette with a single click on other YT Channels you might personalize.

5. Now comes the easy part. When you’re done with setting up the background and visuals, you can start favouriting videos, creating playlists and putting in a channel description. To display your playlists, you need to click the “Videos and Playlists” tab and select which playlists you want displayed. You have to do this every time you create a new playlist and want it on your channel page.

Under the “Videos and Playlists” tab, click on “Playlists” and then “Arrange Playlists” to decide  what order you want your playlists shown in.

You can click “Arrange Playlists” to edit the order of your YT playlists

You can also edit your playlists and arrange the order of individual videos by clicking on one of the playlist icons and then clicking “edit my playlist” (this last one took me a while to figure out).

I hope these nitty gritties are useful to any enterprising YT users out there. Good luck creating your personalized YouTube Channel page!

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posted on July 19, 2010 by
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Things I’ve Learned Creating a Character for an Online Narrative

Erica presented Bronwyn, Liz and I with the project of creating a character for a blog for readers in their mid-teens. Being way out of my mid-teens, I found the task a bit daunting and wasn’t really sure I could create a narrative voice that sounded authentic and entertaining. Thankfully, I found that actually getting down to imagining and writing a character is loads of fun and not at all as hard as I expected it to be. Aside from being a creative delight, it taught (and continues to teach) me to appreciate the multi-platform possibilities of cyberspace narratives and the tools with which to manage them. These tools are invaluable to me as they teach me how to use the web space and control my own online presence.

Brainstorming about our character is rather enjoyable.            Photographer: Liz Kearsley

The first thing that really blew my mind about online writing was that I could bring in many different media into my story, making it a more interactive and immediate experience for readers. I’ve often been frustrated while telling a story to my friends that I just can’t describe that hilarious expression I saw so-and-so make, or an incredible stunt my cat performed, or why some songs send chills down my spine (“Writing about music is like dancing about architecture” – who said that?). Writing in cyberspace means that I don”t have to settle for only my description to convey the experience I am trying to share, but can bring my listener right into the moment of my cat’s star-jump with back flip with a picture, video or drawing (a talented cat must be appreciated, after all).

Also, using different media brings the reader into the process of my story, so that I can document the many stages of building an enormous Lego castle, making my own toga, or what have you. In the web space, I can choose how intimately I want my reader to know the details of an experience, real or imagined, sharpen my tech skills by weaving other media into the page, and also learn the importance of using social media effectively. Having this ongoing story-space also keeps me alert to funny stories during the everyday so that I can appreciate the happenings around me as I would not otherwise. I have to say that I really enjoy this shift in perspective.

I’m really excited about sharing the product of our joint creative efforts at the Narratives in Cyberspace workshop AhimsaMedia is hosting next week at Capilano University, designed specifically for youth. Through trial and error, we discovered many tweaking tips that would save fellow storytellers a lot of time (and I admit, frustration); I’m also really pleased to have the opportunity to tell others the tools and tricks we learned navigating various social media platforms and our experiences creating our character and her story.  If you’d like to register for the week-long Narratives and Cyberspace workshop, click here. We’d love to see you there!

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posted on June 24, 2010 by
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Our Family is Growing

We are very pleased to announce that our family has grown!!!  We have a few new additions to add to the Hargreave / Yearwood team, on top of our wonderful crew of educational and tech based contractors.

The first new addition to the family is Liz Kearsley, a photographer and journalist hailing from the UK. Liz has already been a nominee in an international photography contest since she joined our ranks and has had a few rather amusing introductions to Canadian culture, having joined us in Yorkton, Saskatchewan, to help tell the Yorkton Film Festival’s story interactively.

3 of our new team members: Bronwyn, Liz and Alyzee

Shortly after Liz’s arrival, we had twins!  No, really we welcomed two new interns from UBC’s English Department, Alyzee Lakhani and Bronwyn Malloy.  Both have been a welcome addition to the team.  They have been getting their feet wet writing on the Yorkton Film Festival Blog and helping Emme Rogers out with her prose.  Currently they are busy developing a tween and teen friendly character for Erica Hargreave to talk about in the classroom, and they will be assisting Erica this summer with her programs for Capilano University and the Delta School District.

Liz, Alyzee and Bronwyn Playing with Imagery for the Shaw Rocket Fund

Finally, we are very pleased to have Susan Brinton acting as a business advisor to us on some interactive projects that we are building for the future.  With over 20 years experience in film and television, including as an Executive in Charge of Production for CanWest and the Global Television Network, and as a Senior Policy Advisor for Television for both the Canadian Television Fund and Telefilm Canada, Susan’s advice and guidance is absolutely invaluable. We are thrilled to be working with and learning from her.

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posted on June 21, 2010 by
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Bluepoint Wins the SCN Licence!

Saskatchewan Communcations Network (SCN) has always been close to our heart’s here at Ahimsa.  They (and Joanne McDonald) were the first to spot Erica Hargreave’s talents as a creative producer and aired our first educational series, The Magic Backpack.  Therefore, we have kept a keen eye on the bidding process of the network’s license and were pleased to hear today’s announcement by Saskatchewan Government that Bluepoint Investment Corporation won the contract.

© Liz Kearsley 2010 Richard Gustin (left) and Marcus Guske (right) of Bluepoint Investment Corp pictured at this year’s Yorkton Film Festival with Minister Dustin Duncan and Valerie Creighton.

“Bluepoint offered the best bid,” Tourism, Parks, Culture and Sport Minister Dustin Duncan said.  “Along with buying the assets there is also a commitment to buy new Saskatchewan programming content that will support the film industry and to develop digital content.”

© Liz Kearsley 2010 Dustin Duncan, Minister of tourism, parks, culture and sport, Saskatchewan speaking at this year’s Yorkton Film Festival lunch in his honour.

Bluepoint are planning to ensure a community focus is alongside growing as a broadcaster, and the government felt they were the best fit to ensure a continuation of a Saskatchewan educational broadcaster.

CEO and founder of Bluepoint Investment Corporation Bruce Claassen reiterated that by saying: “We are delighted to have the opportunity to operate SCN in the spirit of its original vision, yet with a real chance to grow its audience base with additional programming.”

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