Recognizing the Importance of Story

I’m doing a workshop tonight on ‘Creating Interactive Brand Stories’ with Kontent Creative and hence a bit of research. Came across this Cannes Film Festival Short Story Winner, which really rings true on how important ‘telling story’ can be:

Historia de un letrero

[youtube=http://www.youtube.com/watch?v=zyGEEamz7ZM]

Speak Your Mind

*