posted on October 26, 2011 by
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Merging Media 2011

Two principles that Ahimsa Media has been built upon are education and the sharing of ideas and collaborating with others.  This is what we did back in the day with Megan Cole and Bridging Media to encourage the conversation between technology, digital media and traditional media.  When Megan and I got busy on other projects, I am glad that others picked up where we left off with the conversation.  Most notable of these is Vancouver’s Merging Media Conference, which I have had the honour of sitting on the Advisory Board for the past two years.

No Conference is ever perfect, but this one rates highly in my books, because it encourages a conversation with media makers and technologists from a number of different sectors, including traditional media, emerging media, social media and gaming; and it invites in a number of different voices and opinions from around North America. On top of that, Merging Media provides the opportunity for people to connect through networking events, B2B meetings, and a Master’s Class. For me these are the key ingredients to evolving our ideas and creating the future of media.  It is thanks to events, like this, that we have built a valuable network of colleagues, partners, contractors and friends over the years.

Can Convergent Roulette at Merging Media 2010, photographed by Liz Kearsley.

Merging Media 2011 takes place in Vancouver this week – Thursday October 27th & Friday October 28th – and it is not too late to take part.  You can still sign up.

Some of the highlights:

  • An impressive list of speakers (I’d mention them all, but there are a lot of them, including many that I adore and love listening to) on some interesting topics, including gaming, monetizing, technology, traditional media in an interactive landscape …etc.
  • International B2B (Business to Business) Sessions
  • The VEDC Innovation Gallery where our BC Technology companies will be demoing their latest ‘Tools of Engagement’.

I am also pleased to share that we will be pitching our latest project with Emme Rogers and friends, Roamancing, as a part of the Pitch 360. This is not only a project that we are having a lot of fun with, but that truly reflects the nature of this events, as it combines the efforts and creativity of a number of people world-wide from traditional media, emerging media, social media and gaming.

Hope to see you at Merging Media this week!

Erica

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posted on April 23, 2010 by
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Exciting Times for Media

Times are a changing in the Media World and we are highly excited by some of the most recent evolutions.   Particularly here in Canada where the new Canadian Media Fund (CMF) has been announced bringing in an experimental element. This is a perfect opportunity for members of the digital media community to get funding and branch out, trying new projects that funds would not have previously been available for.

This is the first year such funding options have existed here in Canada and although the fund’s guidelines are still evolving, it is this open invite for submissions that we feel can allow the creative juices to follow.  The CMF are also widening their view towards the advantages of transmedia storytelling for their more traditional television fund with the convergent program.  This provides exciting opportunities for traditional media to discover new avenues with their storytelling and really have fun with the new challenges and opportunities that the changing landscape of media offers.

In keeping with the times, the Yorkton Film Festival has really embraced the idea of Interactive Storytelling, and has contracted us to help them to tell their online story.  They are rebranding their image, doing a bit of marketing for the festival and the Golden Sheaf Nominees, and acting as a case study example to festival delegates of how interactive tools can be incorporated into their stories.  Way to go Yorkton!  And thank you for inviting us along for the ride!

To follow along on the Yorkton Film Festival’s online story, check them out on:

In keeping with this model of forward thinking and moving towards the future of media, the Yorkton Film Festival is hosting some great workshops on Friday May 28th, 2010 aimed at thinking convergently, including a few with our own Erica Hargreave.  Here is what you can look forward to:

Friday May 28

  • 8.30 am – 9:00 am:  Blast Off – Social Media at the Festival, Ramada Yorkton

A look at telling the Festival’s story using social media and how filmmakers can use this to build the buzz around their productions, with Erica Hargreave.

  • 9:15 am – 10:15 am: Panasonic Workshop and Presentation, Ramada Yorkton

Panasonic Canada presents and discusses the latest Panasonic video cameras and technology, including notes and news on 3D.

  • 10:30 am – 12:00pm:  Let’s Play CanCon Convergence Roulette, Ramada Yorkton

A fun filled game show where panelists compete by trying to adapt new convergent technologies and applications to classic Canadian TV shows. Hosted by Robert Hardy. Panelists Cam Bennett, Trent Haus, Rob Bryanton, Brenton Sawatzky and Erica Hargreave.

  • 2:00 pm – 4:30 pm: Which Way To The Future? Ramada Yorkton

Spend an afternoon with some of the biggest names in the industry, as they try to make sense of and figure out where the rapidly changing screen based media industry is headed. Hosted by Richard Gustin. Panelists Cindy Witten, Daniel Cross, Norm Bolen, Valerie Creighton and Rudy Buttignol.

Saturday May 29th, 2010 at the Yorkton Film Festival hosts some always needed industry staples, putting you face-to-face with the broadcasters, talking finance and actual production, and discovering how to get your proverbial foot in the door.

Saturday May 29

  • 8:30 am – 9:00 am: Blast Off – Social Media at the Festival Part 2, Ramada Yorkton

Explore ways to use social media as a storytelling device on your projects, with Erica Hargreave.

  • 9:15 am – 10:15 am:  Now’s Your Chance, Ramada Yorkton.

Table-hopping group discussions with industry leaders, broadcasters and distributors.  Ask the questions you’ve always wanted answered.  Join industry leaders for straight talking, small group discussions.  A rare honesty that Yorkton offers, unlikely to be found at larger festivals.

  • 10:30 am – 12:00 pm: Oh, Oh! They Said Yes – Now What? Ramada Yorkton

You’ve finally pitched a project that a broadcaster/investor likes enough to make an offer. Join the panel of experts as they share insights and ideas of what has to happen in order to get the proposal into a finished project. Hosted by Joanne McDonald. Panelists Stephen Onda and Peter Raymont.

  • 1:30 pm – 3:00 pm:  My Big Break, Ramada Yorkton.

Five successful Saskatchewan film and television producers discuss their first big “success” and how they found it (or how it found them).  Hosted by Bruce Steele.  Panelists Michael Snook, Jeff Beesley, Dennis Jackson, Melanie Jackson and Anand Ramayya.

Click here to register for this year’s festival.

We hope to see you in Yorkton!

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posted on January 2, 2010 by
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A New Classroom & Course for the New Year

Leerlingen van lagere scholen volgen op demonstratieve wijze een les op het Binnenhof / Primary school pupils stage a learn-in outside the Dutch Parliament

Photo from The Hague’s Nationaal Archief

I’m excited to be embarking on a new educational adventure this year! My new classroom will be in the Broadcast Communication Program at BCIT and the Continuing Studies Department at Capilano University.  At both schools I will be teaching Interactive Storytelling.  Not completely sure, but I do think these are two of the first Interactive Storytelling Courses at Post Secondary Institutions in Canada.

So what is Interactive Storytelling?

I define Interactive Storytelling, as storytelling across platforms of media, some of which are interactive, allowing the audience to interact with the story itself, if they so choose.

For the purposes of these classes, whilst we will be looking at examples of other forms of interactivity, such as ARGs and Gaming, the focus of the class will be on using different forms of social media (such as blogs, twitter, facebook, blip.fm, flickr, podcasting..etc) to make traditional stories (such as novels, films, tv, articles, radio, plays, brands …etc) more interactive. Through the course of the class, the participants will use these social media tools to build an interactive component to a project of their own.  This can be a project that they have developed in the past, are currently working on or are just using as a tool to experiment with telling stories interactively.

Who is this course for?

Anybody who has a story to tell, whether it is that of a place, a brand, a novel, a play or a film or TV series.

Here are the details on the two courses:

 

Capilano University

  • Course Code: CRN 10020 – Interactive Storytelling
  • 6 week course
  • Tuesday Nights from 18:30 – 21:30 (6:30 – 9:30 pm)
  • North Shore Campus
  • March 2, 2010 – April 6, 2010
  • This is a non-credited course through Continuing Studies.

 

BCIT

  • Course Code: BCST 1073 – Interactive Storytelling
  • 10 – 12 week course
  • 3 – 3 1/2 hours a week
  • Course Date Pending: Either April or September
  • This is a credited course through the Broadcast Communications Program, but don’t let that scare you off, as it is open to the public and you do not have to be a full time student to take it.

Also stay tuned for an Interactive Storytelling Course for Youth during the Spring Break with the Delta School District!

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posted on May 4, 2009 by
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Launching Ahimsa Media 2.0

Welcome everyone to the new and improved Ahimsa Media!!

As many of you are aware, Ahimsa Media has been undergoing some changes over the past year and a half, shifting our focus from Traditional Broadcast and Video Production to New, Social and Emerging Media Storytelling and we are loving it!  In the busyness, it’s taken a while to update and rebuild the Ahimsa Media site to reflect our current focus and work, but here it is at long last!!!

So what are we up to these days?

Our main focus is on New, Emerging and Social Media Storytelling.

What does that mean?  Well, that we consult with Traditional Media (films, tv series, video, books, magazines, writers, directors, advertisers ..etc), Businesses and Corporations to help them tell their stories to the new and interactive Social Media space.  This involves building aspects of their stories online in an interactive manner or telling the behind the scenes story of the making of. An example of this would be Being Emme, one author’s adventures in the writing of her novels.  We also built the original Sexy In Van City (2008), helped with the online promotion of the Vancouver Theatrical Release of Mark Leiren-Young’s The Green Chain, and are currently consulting on menvent.

Being Emme

As an accompaniment to New, Emerging and Social Media Storytelling Consulting, we are also busy educating on New, Emerging and Social Media Storytelling.

Photo Taken by Invoke Media at WIFF New Media Day 2009

Educational Initiatives have included:

  • building Bridging Media with Megan Cole
  • helping Achilles Media tell the stories of the 2008 nextMEDIA and the BANFF Television Festival online
  • co-producing the 2009 WIFF New Media Day with Maayan Cohen and Danika Dinsmore.

Upcoming educational initiatives include:

Aside from that, we are busy as always with a few Traditional Media Projects.  The current projects include:

  • writing the scripts and education packages for four BC Health related ESL Videos for ELSA Net
  • writing the educational package for the movie, The Green Chain
  • regularly contributing to Cloverleaf Country Magazine
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