Storytelling is an age old art and tradition that allows us to pass on information in a manner that will be remembered.  The most powerful ad campaigns build a story around their product or company.  Similarly the most powerful political campaigns or actors have been adept at building stories around themselves.  This is what creates brands that people remember.  It doesn’t matter how old we get, everybody loves a good story and if you can create one around your brand, people will remember you.  Dove for example was brilliant in the building of ad campaigns that made them synonymous with embracing the real female body in all of it’s curves.

Photo by Selca Morales

Now when we talk interactive storytelling, we are simply referring to making your story more dynamic and allowing your audience or customers to become a part of your story by interacting within it.  Storytellers have done this for ages with dance, sound effects, song and costumes, when they have their audience present.  The beauty of technology and the age of social media is we can now allow our audience to become a part of our story, even if they are not in the same room as us, the same city, the same country, or even the same hemisphere.

Photo by Rusty Stewart

To explore interactive brand storytelling some more, join me (Erica Hargreave) for a Back to School with Kontent workshop tomorrow (Tuesday September 1st) evening on Creating Interactive Brand Stories.