A New Classroom & Course for the New Year
Photo from The Hague’s Nationaal Archief
I’m excited to be embarking on a new educational adventure this year! My new classroom will be in the Broadcast Communication Program at BCIT and the Continuing Studies Department at Capilano University. At both schools I will be teaching Interactive Storytelling. Not completely sure, but I do think these are two of the first Interactive Storytelling Courses at Post Secondary Institutions in Canada.
So what is Interactive Storytelling?
I define Interactive Storytelling, as storytelling across platforms of media, some of which are interactive, allowing the audience to interact with the story itself, if they so choose.
For the purposes of these classes, whilst we will be looking at examples of other forms of interactivity, such as ARGs and Gaming, the focus of the class will be on using different forms of social media (such as blogs, twitter, facebook, blip.fm, flickr, podcasting..etc) to make traditional stories (such as novels, films, tv, articles, radio, plays, brands …etc) more interactive. Through the course of the class, the participants will use these social media tools to build an interactive component to a project of their own. This can be a project that they have developed in the past, are currently working on or are just using as a tool to experiment with telling stories interactively.
Who is this course for?
Anybody who has a story to tell, whether it is that of a place, a brand, a novel, a play or a film or TV series.
Here are the details on the two courses:
- Course Code: CRN 10020 – Interactive Storytelling
- 6 week course
- Tuesday Nights from 18:30 – 21:30 (6:30 – 9:30 pm)
- North Shore Campus
- March 2, 2010 – April 6, 2010
- This is a non-credited course through Continuing Studies.
- Course Code: BCST 1073 – Interactive Storytelling
- 10 – 12 week course
- 3 – 3 1/2 hours a week
- Course Date Pending: Either April or September
- This is a credited course through the Broadcast Communications Program, but don’t let that scare you off, as it is open to the public and you do not have to be a full time student to take it.
Also stay tuned for an Interactive Storytelling Course for Youth during the Spring Break with the Delta School District!
All in the Name of Literacy
Our sincerest of apologies to the Vancouver Community for any over-inflation we may have done to the following individuals egos, by placing them in a calendar, entitled Reading is Sexy:
- Monique Trottier – @somisguided
- Lori & Richard Yearwood
- Patrick Tubajon – @iheartgudrun
- Raul Pacheco-Vega – @hummingbird604
- Ian A Martin – @atomicfez
- Rayne
- Lorraine Murphy – @raincoaster
- Mark Leiren-Young – @greenpieces
- Monica Hamburg – @monicahamburg
- Ian Ferguson
- Emme Rogers – @EmmeRogers
You see, it is for a good cause and all in the name of literacy. Aside from sadly feeding Emme’s ego and launching her into a new-to-her form of media, the calendar, we are helping her to raise funds for a cause that both she and we believe in - literacy, and more specifically, dyslexia. A healthy portion of the proceeds from the calendar and the photo auction will be going to The International Dyslexia Association to help them get kids (and adults) with dyslexia to overcome their literary hurdles and have fun with words.
As our way of apologizing to the community, for allowing the above individuals to call themselves Miss, Ms, Mrs or Mr (Insert Month here) for the next year, we are helping Emme to throw a Reading is Sexy Literary Celebration this Thursday. Here are the details:
Cost: Free
Local: Gudrun Wine & Cheese Bistro (150-3500 Moncton Street, Steveston, BC)
Date: Thursday December 3, 2009
Time: 7 pm until late
Festivities:
- general revelry and enjoying of Gudrun Goodies (We will buy a few plates for the room, but bring some money with you to enjoy more Gudrun Goodies and some of the delicious wines and beer)
- readings from a few of our authors (Ian Ferguson, Mark Leiren-Young, Lorraine Murphy, Raul, Rayne … to name a few …Emme may even read something from my yet to be finished novel)
- special guest reading by comedian, Kirsten Van Ritzen
- calendar signings by the ‘models’ on hand
- auctioning of some of Robert Shaer’s photos from the shoot for charity
Come, heckle our various months and enjoy a good night of laughter.
And once again, our sincerest apologies, and please don’t blame the photographers, Robert Shaer and Tris Hussey, for this.
Oh and if you can’t make Thursday, but do want a calendar, you can order one here. (If you are in and around Vancouver, ignore the shipping costs as we or Emme can figure out physically getting it to you. Similary, you can ignore shipping costs and pick up a calendar directly from the Canadian Branch of The International Association of Dyslexia, if you are in Toronto.)
Brands Can Be Storytellers too!
A common misconception that we encounter with people when we tell them that we are interactive storytellers is that we create dynamic stories for children or that we strictly work with traditional stories in the form of books, movies, television series and films to make their stories more dynamic and interactive. This is a myth (although we do indeed work with traditional stories to make them more interactive, but our stories are not limited to traditional stories).
Storytelling is an age old art and tradition that allows us to pass on information in a manner that will be remembered. The most powerful ad campaigns build a story around their product or company. Similarly the most powerful political campaigns or actors have been adept at building stories around themselves. This is what creates brands that people remember. It doesn’t matter how old we get, everybody loves a good story and if you can create one around your brand, people will remember you. Dove for example was brilliant in the building of ad campaigns that made them synonymous with embracing the real female body in all of it’s curves.
Photo by Selca Morales
Now when we talk interactive storytelling, we are simply referring to making your story more dynamic and allowing your audience or customers to become a part of your story by interacting within it. Storytellers have done this for ages with dance, sound effects, song and costumes, when they have their audience present. The beauty of technology and the age of social media is we can now allow our audience to become a part of our story, even if they are not in the same room as us, the same city, the same country, or even the same hemisphere.
Photo by Rusty Stewart
To explore interactive brand storytelling some more, join me (Erica Hargreave) for a Back to School with Kontent workshop tomorrow (Tuesday September 1st) evening on Creating Interactive Brand Stories.
Back to School With Kontent
Summer is winding down, and with it my days of zaniness. Time to buckle down to more serious matters, like interactive storytelling!
Excited to be a part of Kontent Creative’s Summer School with a workshop on Interactive Brand Storytelling:
Creating Interactive Brand Stories
Tuesday, September 1, 2009 at 7pm – 9pm
No matter how many new technologies and forms of media we invent, the most powerful form of communication will always be the most ancient, the art of storytelling. The beauty of these new technologies and forms of media is that they are vehicles for stories that allow us to tell them in new ways and spread them to new audiences. They also allow our audience to interact within the story itself, allowing them to feel a part of it.
Often we think of stories as medium strictly for entertainment sake. The reality is that we are all storytellers, telling our own stories, that of a company or a brand, or those of the culture in which we live. The trick is recognizing what our story is and learning how best to tell it.
In this workshop, we look at examples of brand storytelling, identify what others stories are and how they are using the online space and social media to tell their brand’s story and engage with their audience. Just like the stories online, this workshop will be interactive and we will be doing some story building of our own.
Click here to register.
So what do you think - should I go with my summer look:
…or move on to the autumn wardrobe?
Making Twitter History in Yorkton, Saskatchewan
A very cool thing happened to us at this years Yorkton Film Festival. We hit the ‘top ten trending twitter topics’!
Festival Social Media Team: Lee, Karen & Tris tweeting away
Now I know what some of you are thinking, so what, we do that all the time at various events here in Vancouver. Well, what made this hit on the ‘top ten trending twitter topics’ so exciting for both Tris Hussey and myself is that it was the twitter community following along on the Interactive Storytelling Panel conversation from outside of the room that drove us up to the ‘top ten trending twitter topics’. To the best of Tris’ and my knowledge this had only ever been done with conferences and events from inside the room. Definitely a twitter first for both Tris and I.
yff09 delegate, Joanne MacDonald, tweeting for the first time.
To make this even more exciting, this happened whilst one of the main points that we were getting across is that social media is about community and building the community around you. The twitter community demoed this for the festival delegates in real time, as they illustrated to the room how a conversation could go beyond four-walls and those that could not be present could still be a part of the conversation. The highlight of this for me was not during the panel, but at the awards gala, when @heckofamom could not be present at festival to see her sister, Teresa MacInnes win two Golden Sheaf Awards for ‘Norm’, but she could follow along in real time on twitter and be a part of the night with her parents, brother-in-law and Teresa. My eyes welled up with tears and I got all choked up when they thanked Tris and I at the end of the evening.
Teresa & her husband, Kent winning the Golden Sheaf for Best of Festival for 'Norm'
Community is also the factor that makes the Yorkton Film Festival so special to me. This Film Festival is a whole community event that the families of Yorkton, Saskatchewan put on for the film community. The community made us dinner every night for heavens sake. It was pretty gosh, darn special and I feel incredibly fortunate for having been a part of it.
Members of the Yorkton Red Hat Society at Opening Night
An enormous thank you to the twitter community, Yorkton community and yff09 delegates for making this years Yorkton Film Festival so very special to us!
Raising a glass to the following tweeters:
From Outside the Room:
- @atomicfez
- @heckofamom
- @IanAMartin
- @lordlikely
- @SookieBonTemps
- @cognoscento
- @gresco
- @inkcanada
- @hummingbird604
- @AspaPhoto
- @iChris
- @Jaymes
- @rott1058
- @menvent
- @davidgane
- @himpster
- @JonJennings
- @raincoaster
- @vic_toria
- @harrietglynn
- @HelenHatzis
- @b_radley
- @bokahiman
- @SocialMediabbl
- @stevengroves
- @TWalk
- @nsi
- @lizhover
- @CSTC_SIFT
- @thekyleguy
- @shel
- @_lisas
- @davidiangray
- @tyfn
- @gillianshaw
- @fakedanudey
- @frogboy229
- @CarolSill
- @formulaphoto
- @ldgbruno
- @saskatooncom
- @StormyWeather
From Inside the Room:
The Yorkton Film Festival Goes Interactive
Most excited to be heading off to the Yorkton Film Festival this week with Tris Hussey (from m2o) and Emme Rogers.
The three of us, along with locals, Richard Gustin, Karen Brownlee, and Lee Robertson will be demoing Interactive Storytelling to the Festival by telling the Festivals story through tweets, snapping pics, blogging and possibly even shooting a bit of video. Much of this is very new to both the film world and Saskatchewan, so we will be posting some basic how-to set-up various social media platform posts on Bridging Media. We will also be talking a fair bit about characters on the web there. We even did a podcast with @SookieBonTemps (the True Blood character Sookie Stackhouse on Twitter) that you should be able to find there later this week. For the lighter side of the Festival (or as Emme likes to call them festivities) check out Emme’s posts on Being Emme.
Designed by Mitch Doll
The main highlight of the festival for us is the Interactive Storytelling Panel on Friday May 22 from 1:30 – 4 pm Saskatchewan time, 12:30 – 3 pm PST. Very excited about this panel as it is all about what I am passionate about – Interactive Storytelling. We will be talking about building stories and characters interactively with the audience, using social media tools to effectively tell stories and further your projects, and discuss the future of media. Joining me on the panel is Richard Gustin (former head storyteller at SCN), Gresham Bradley (Director of On-line Development at e-cast in New Zealand), and Peter Raymont (Executive Producer of the Border). Emme is also insisting that she’s going to be making an appearance (apparently the lack of an invitation hasn’t dissuaded her) and Tris will be our in the audience online panelist driving the traffic and conversation online along with Lee Robertson and Karen Brownlee. We are really hoping some of our social media savvy friends from Vancouver and elsewhere will jump into the online conversation during the panel – the tag is #yff09 – as we want to highlight the sort of talent out there that the producers and broadcasters in the room should be bringing on to their projects. I know for sure that both @SookieBonTemps and @LordLikely are planning on hopping into the conversation.
Stay Tuned for more from Yorkton (mainly on Bridging Media, m2o, A View from the Isle and Being Emme)!
Launching Ahimsa Media 2.0
Welcome everyone to the new and improved Ahimsa Media!!
As many of you are aware, Ahimsa Media has been undergoing some changes over the past year and a half, shifting our focus from Traditional Broadcast and Video Production to New, Social and Emerging Media Storytelling and we are loving it! In the busyness, it’s taken a while to update and rebuild the Ahimsa Media site to reflect our current focus and work, but here it is at long last!!!
So what are we up to these days?
Our main focus is on New, Emerging and Social Media Storytelling.
What does that mean? Well, that we consult with Traditional Media (films, tv series, video, books, magazines, writers, directors, advertisers ..etc), Businesses and Corporations to help them tell their stories to the new and interactive Social Media space. This involves building aspects of their stories online in an interactive manner or telling the behind the scenes story of the making of. An example of this would be Being Emme, one author’s adventures in the writing of her novels. We also built the original Sexy In Van City (2008), helped with the online promotion of the Vancouver Theatrical Release of Mark Leiren-Young’s The Green Chain, and are currently consulting on menvent.
Being Emme
As an accompaniment to New, Emerging and Social Media Storytelling Consulting, we are also busy educating on New, Emerging and Social Media Storytelling.
Photo Taken by Invoke Media at WIFF New Media Day 2009
Educational Initiatives have included:
- building Bridging Media with Megan Cole
- helping Achilles Media tell the stories of the 2008 nextMEDIA and the BANFF Television Festival online
- co-producing the 2009 WIFF New Media Day with Maayan Cohen and Danika Dinsmore.
Upcoming educational initiatives include:
- New, Emerging and Social Media Classes and Workshops taught by Tris Hussey and Erica Hargreave
- participating on a panel on Interactive Storytelling at the Yorkton Film Festival
- teaching two Social Media Storytelling Classes to teens through the Delta School District
Aside from that, we are busy as always with a few Traditional Media Projects. The current projects include:
- writing the scripts and education packages for four BC Health related ESL Videos for ELSA Net
- writing the educational package for the movie, The Green Chain
- regularly contributing to Cloverleaf Country Magazine