Nuzzle: A Social News Reader

Most of the time when we are using social media to engage with family, friends and followers, we don’t really want news stories or articles in general mixed in there. There are other times however, that we would just like to see those stories without other interactions intermingled. We have discovered an App for that! Meet Nuzzle, the social news reader.

 

Nuzzle

 

Nuzzle provides a clean layout of news from your friends and people you follow on Facebook and Twitter. What you see then are blog posts and articles only, without any status updates. An ‘options’ tab provides you with the following viewing options :

  • News From Your Friends
  • News From Friends of Friends
  • News You May Have Missed
  • Recently Read Stories
  • Your Custom Feeds (lists you have made within Twitter)
  • Featured Feeds

You are also able to build a network within Nuzzle by finding and following friends within the App. If you select to receive it, Nuzzle will send you a daily digest to your email highlighting top stories! To make your own social sharing easier, Buffer, Pocket and Instapaper can be signed into on the App so you can share right from a story as you read it, or save it to be read later allowing you to enjoy the read without an internet connection.

This is a free App that offers a de-cluttered experience, which is always appreciated!

 

Video Optimization Services for Digital Video Success

Video is increasingly becoming a powerful and effective tool in marketing businesses online. A video can only have an effect on an audience though, if it is seen. There are many aspects that go into putting video content online, which is why we are now offering digital video optimization services.

If you properly optimize your videos to target your desired audience through search marketing, your business will have the competitive edge it needs to get your videos viewed and drive traffic back to your site and your services.

YouTube Art

An artistic interpretation of the various YouTube icons found among websites. Photo by: Webtreats

Why are so many companies creating video content? Because:

• It tells a business’ story in a visual way;

• It connects potential customers with the personalities and culture of the business; and

• Video gets preferential traction online by search engines, as Google owns YouTube, and now Facebook is giving video preferential treatment within it’s feed too.

Take Dinologue for example, one of our clients whom we have built a successful YouTube channel for. They wanted to tap into an adult dinosaur fan base and present them with material that would be relevant and scientific, yet engaging and entertaining. In creating an engaged community and storyworld for Dinologue, digital video played an important role to accompany Dinologue’s blog posts and social media.

dinosaur video

This is a screen shot of a Dinologue video in action with popular science writer, Brian Switek.

Beyond creating a video that will appeal to your target audience, there is a lot of work that goes on behind the scenes in ‘pre and post video production’. In order to gain traction to your video, reach your target audience and attract views to your video, we can help you with the following services:

  • Taking the time to look up the keyword phrases that your target customers are searching online;
  • Researching which of those keyword phrases you can be competitive with, in reaching your target customer;
  • Optimizing your video’s title, metadescription and tags to target the competitive keyword phrases that your preferred customer is searching for online;
  • Including a call to action and draw back to your company site in the video; and
  • Creating compelling video thumbnails that capture the attention of viewers, so that they click to watch them.
custom thumbnails

Creating customized video thumbnails gives your YouTube channel a uniform look and makes your video brand immediately recognizable when your videos appear under search terms.

Properly optimizing your video will help your desired customer find you online and will lead to increased traffic back to your website. Please contact us to discuss a strategy that is best for you. This is something we can help you with at any stage you may be in with your videos – whether you have never made a video before and need guidance on where to start or if you already have a catalogue of video that needs to be optimized for what your target audience is searching online, giving those videos fresh views.

The Vancouver Sun asks: Can Technology Improve Literacy Skills?

Last week The Vancouver Sun‘s digital life writer Gillian Shaw approached Erica Hargreave to discuss the effect technology is having on literacy skills.  An issue often discussed in the Ahimsa Media office and, it would seem, many other offices too. Gillian’s article went to press on Saturday, and it was fascinating to read the full analysis, and hear other opinions.

Gillian discusses the use of technology in our schools and the changing face of learning at home.  Many, myself included, were initially fearful, of social media’s growth, particularly amongst children and teens.  Spelling seemed to go out the window, closely followed by sentence structure and even sentences themselves.  But Erica makes a great point about twitter’s 140 character rule: “with young people having to tighten up what they say, they are learning to write very precisely, to focus on what they want to say.”

Another educational tool which I had not previously considered is the ipad, Gillian writes:  “Today’s preschoolers can read books on an iPad that brings the touch features of a traditional print book: they can flip pages and read it sitting on their laps in the back seat of the car, not only at a desktop or laptop computer. The digital version also brings enhancements, from Alice literally tumbling down the rabbit hole on the screen in Alice in Wonderland to books that read aloud and let children take part in the story creation and other features.”

Photo by Tim Bishop for Weber Shandwick Worldwide

One of the reasons we, at Ahimsa Media, love technology is the ease with which it allows us to interact with ease, and The Vancouver Sun piece reflected this.  Less than a day after publication, an email popped into our inbox, from retired news reporter Alexander Young.  He had just read the article and found us through it.  It was timely as he has recently taken his first step into personal publication by beginning a blog, and he too has been pondering the issue of literacy.

He said: “As far as faulty spelling and grammar may be concerned, the point is whether the viewers of the writer can be understood. Take a look at usage in e-mail and facebook and twitter. It’s a fright if you insist on perfect spelling and grammar. But that, as I see it, is mainly because the people, especially the younger generations, who use those avenues of expression are in a hurry, they have little time for worrying about  typos and grammatical niceties, and they comfortably use multitudes of abbreviations and graphic symbols. So cut them a little slack.”

So, as Gillian concludes that if technology is used correctly it can improve literacy.  Please enjoy the full article here: Can technology improve literacy skills? Yes, if done right.

And in true interactive style we want to hear from you, do you agree or disagree?