posted on September 7, 2010 by
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The NSI speaks to Ahimsa Media (part 1)

Podcast: Play in new window | Download

The Ahimsa Media office began this summer abuzz with application preparations for The Canada Media Fund’s (CMF) first ever Experimental Funding Stream. As the printer fell silent, the regular working day returned and the waiting game began, our phone rang. Liz Hover, Digital Media Manager for the National Screen Institute (NSI), was calling to set up an interview with Erica Hargreave and Susan Brinton to discuss the application process as it related to our pitch. Already familiar with our character Emme Rogers, Liz was interested to hear how the development pitch for Emme’s Travel Adventures had gone.

Unsurprisingly, when the questions began to flow, the topics of industry changes and application insights became so engrossing that the conversation generated too much content for one interview. Therefore, two podcasts were created with the first focusing on Emme, the growing collaboration between the broadcast and digital world. As well as logistical tips alongside an insight into the lessons that we learned throughout the application process. Please enjoy the first instalment…the second half will not be far behind.

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posted on September 2, 2010 by
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Tips for Creating a Personalized YouTube Channel

In July my knowledge of personalizing YouTube Channel pages went up by about 100 percent. Erica assigned Liz and I the task of creating and personalizing YT Channels for Ahimsa characters Shawnee and Shawn Rockett (of the Shaw Rocket Fund), and for Shea, Ahimsa’s teenage character online.

I’d never tried my hand with personalizing YT Channels before and thought it should be easy, just like personalizing one’s desktop background. To my surprise, I found that just learning the ropes of YT Channel personalization takes a significant amount of time and experimentation. After spending many an ungainly hour on the project I thought I must just be YouTube-challenged, and so sought Liz’s help to speed things along. I was relieved to find that Liz – talented as she is with manipulating digital photos – uttered as many expletives as I did while we worked on getting the YT background image just right. Erica calmed us both by assuring us that personalizing the web page takes much longer than you’d think it would, and that after it’s completed, things move much more smoothly. (They do. And it’s such a pleasure to admire the finished product in the end).

I always admire the colours on Shawnee Rockett’s YouTube channel

So to save all of you some time when personalizing your own YT Channels, here are some good-to-know tips:

1.There is no real ideal size for a YT background image, so don’t bother Googling it to see what size picture other YT users are using. This is because as you add more material to the Channel, the page will grow longer but your image will not. You can cope with this setback by choosing a background colour that will soften the line where the text exceeds the picture. The width that Liz and I found worked best for her photos was 1300 pixels.

We chose a deep grey background to blend in with Shawn Rockett’s teal and deep blue channel colours.

2. Depending on the size of the computer screen being used, the sides of the image displayed may be cut off. So while the edges of the image may show up on your screen, they may be lost on smaller monitors. For this reason, don’t pick images that have a lot of the subject on the extreme edges of the screen as they might become invisible to other viewers.

3. This restriction poses the problem of having a very small margin in which to display your subject on the Channel page. Pushing the subject too far towards the centre of the page will make the image disappear behind the wrapper, and moving it too far towards the edges is risky as well (see tip 2). You can increase how much of the background image is visible by making the wrapper totally or partially transparent.  Do this by clicking “advanced options” under the Themes and Colours tab and adjusting the “Wrapper Transparency” option with the drop-down menu given.

We made the outer wrapper 100% transparent and the inner wrapper 40% transparent so that more of the background picture would appear.

4. When you’re picking the colours to go in the fields in “advanced options”, you need not be limited to the 56 colours offered in the YT grid. There are 216 html colour codes you can find online. Enter the codes for the colours you like in the grids to give yourself more  freedom when designing your page. Name and save the combination of colours you decide on in the top left field of “advanced options” so that you can apply this palette with a single click on other YT Channels you might personalize.

5. Now comes the easy part. When you’re done with setting up the background and visuals, you can start favouriting videos, creating playlists and putting in a channel description. To display your playlists, you need to click the “Videos and Playlists” tab and select which playlists you want displayed. You have to do this every time you create a new playlist and want it on your channel page.

Under the “Videos and Playlists” tab, click on “Playlists” and then “Arrange Playlists” to decide  what order you want your playlists shown in.

You can click “Arrange Playlists” to edit the order of your YT playlists

You can also edit your playlists and arrange the order of individual videos by clicking on one of the playlist icons and then clicking “edit my playlist” (this last one took me a while to figure out).

I hope these nitty gritties are useful to any enterprising YT users out there. Good luck creating your personalized YouTube Channel page!

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posted on June 24, 2010 by
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Our Family is Growing

We are very pleased to announce that our family has grown!!!  We have a few new additions to add to the Hargreave / Yearwood team, on top of our wonderful crew of educational and tech based contractors.

The first new addition to the family is Liz Kearsley, a photographer and journalist hailing from the UK. Liz has already been a nominee in an international photography contest since she joined our ranks and has had a few rather amusing introductions to Canadian culture, having joined us in Yorkton, Saskatchewan, to help tell the Yorkton Film Festival’s story interactively.

3 of our new team members: Bronwyn, Liz and Alyzee

Shortly after Liz’s arrival, we had twins!  No, really we welcomed two new interns from UBC’s English Department, Alyzee Lakhani and Bronwyn Malloy.  Both have been a welcome addition to the team.  They have been getting their feet wet writing on the Yorkton Film Festival Blog and helping Emme Rogers out with her prose.  Currently they are busy developing a tween and teen friendly character for Erica Hargreave to talk about in the classroom, and they will be assisting Erica this summer with her programs for Capilano University and the Delta School District.

Liz, Alyzee and Bronwyn Playing with Imagery for the Shaw Rocket Fund

Finally, we are very pleased to have Susan Brinton acting as a business advisor to us on some interactive projects that we are building for the future.  With over 20 years experience in film and television, including as an Executive in Charge of Production for CanWest and the Global Television Network, and as a Senior Policy Advisor for Television for both the Canadian Television Fund and Telefilm Canada, Susan’s advice and guidance is absolutely invaluable. We are thrilled to be working with and learning from her.

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posted on June 21, 2010 by
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Bluepoint Wins the SCN Licence!

Saskatchewan Communcations Network (SCN) has always been close to our heart’s here at Ahimsa.  They (and Joanne McDonald) were the first to spot Erica Hargreave’s talents as a creative producer and aired our first educational series, The Magic Backpack.  Therefore, we have kept a keen eye on the bidding process of the network’s license and were pleased to hear today’s announcement by Saskatchewan Government that Bluepoint Investment Corporation won the contract.

© Liz Kearsley 2010 Richard Gustin (left) and Marcus Guske (right) of Bluepoint Investment Corp pictured at this year’s Yorkton Film Festival with Minister Dustin Duncan and Valerie Creighton.

“Bluepoint offered the best bid,” Tourism, Parks, Culture and Sport Minister Dustin Duncan said.  “Along with buying the assets there is also a commitment to buy new Saskatchewan programming content that will support the film industry and to develop digital content.”

© Liz Kearsley 2010 Dustin Duncan, Minister of tourism, parks, culture and sport, Saskatchewan speaking at this year’s Yorkton Film Festival lunch in his honour.

Bluepoint are planning to ensure a community focus is alongside growing as a broadcaster, and the government felt they were the best fit to ensure a continuation of a Saskatchewan educational broadcaster.

CEO and founder of Bluepoint Investment Corporation Bruce Claassen reiterated that by saying: “We are delighted to have the opportunity to operate SCN in the spirit of its original vision, yet with a real chance to grow its audience base with additional programming.”

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posted on May 10, 2010 by
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Bringing Together Ahimsa’s Education and Broadcast Worlds

Here at Ahimsa we relish our diverse skillset and now our very own Erica Hargreave has helped us add a new string to our busy bow with the airing of her educational kids science TV show: The Magic Backpack episode The Greenhouse Effect.

Whilst Ahimsa Media were co-producers, multi-tasker Erica had a starring role, was the show’s creator and writer joining forces with Kevin Fraser who took on the show’s story editing aspects.  I’m sure you’ll all enjoy the clip below to see Erica in action.

[youtube=http://www.youtube.com/watch?v=dGPujdD8G2c]

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posted on April 23, 2010 by
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Exciting Times for Media

Times are a changing in the Media World and we are highly excited by some of the most recent evolutions.   Particularly here in Canada where the new Canadian Media Fund (CMF) has been announced bringing in an experimental element. This is a perfect opportunity for members of the digital media community to get funding and branch out, trying new projects that funds would not have previously been available for.

This is the first year such funding options have existed here in Canada and although the fund’s guidelines are still evolving, it is this open invite for submissions that we feel can allow the creative juices to follow.  The CMF are also widening their view towards the advantages of transmedia storytelling for their more traditional television fund with the convergent program.  This provides exciting opportunities for traditional media to discover new avenues with their storytelling and really have fun with the new challenges and opportunities that the changing landscape of media offers.

In keeping with the times, the Yorkton Film Festival has really embraced the idea of Interactive Storytelling, and has contracted us to help them to tell their online story.  They are rebranding their image, doing a bit of marketing for the festival and the Golden Sheaf Nominees, and acting as a case study example to festival delegates of how interactive tools can be incorporated into their stories.  Way to go Yorkton!  And thank you for inviting us along for the ride!

To follow along on the Yorkton Film Festival’s online story, check them out on:

In keeping with this model of forward thinking and moving towards the future of media, the Yorkton Film Festival is hosting some great workshops on Friday May 28th, 2010 aimed at thinking convergently, including a few with our own Erica Hargreave.  Here is what you can look forward to:

Friday May 28

  • 8.30 am – 9:00 am:  Blast Off – Social Media at the Festival, Ramada Yorkton

A look at telling the Festival’s story using social media and how filmmakers can use this to build the buzz around their productions, with Erica Hargreave.

  • 9:15 am – 10:15 am: Panasonic Workshop and Presentation, Ramada Yorkton

Panasonic Canada presents and discusses the latest Panasonic video cameras and technology, including notes and news on 3D.

  • 10:30 am – 12:00pm:  Let’s Play CanCon Convergence Roulette, Ramada Yorkton

A fun filled game show where panelists compete by trying to adapt new convergent technologies and applications to classic Canadian TV shows. Hosted by Robert Hardy. Panelists Cam Bennett, Trent Haus, Rob Bryanton, Brenton Sawatzky and Erica Hargreave.

  • 2:00 pm – 4:30 pm: Which Way To The Future? Ramada Yorkton

Spend an afternoon with some of the biggest names in the industry, as they try to make sense of and figure out where the rapidly changing screen based media industry is headed. Hosted by Richard Gustin. Panelists Cindy Witten, Daniel Cross, Norm Bolen, Valerie Creighton and Rudy Buttignol.

Saturday May 29th, 2010 at the Yorkton Film Festival hosts some always needed industry staples, putting you face-to-face with the broadcasters, talking finance and actual production, and discovering how to get your proverbial foot in the door.

Saturday May 29

  • 8:30 am – 9:00 am: Blast Off – Social Media at the Festival Part 2, Ramada Yorkton

Explore ways to use social media as a storytelling device on your projects, with Erica Hargreave.

  • 9:15 am – 10:15 am:  Now’s Your Chance, Ramada Yorkton.

Table-hopping group discussions with industry leaders, broadcasters and distributors.  Ask the questions you’ve always wanted answered.  Join industry leaders for straight talking, small group discussions.  A rare honesty that Yorkton offers, unlikely to be found at larger festivals.

  • 10:30 am – 12:00 pm: Oh, Oh! They Said Yes – Now What? Ramada Yorkton

You’ve finally pitched a project that a broadcaster/investor likes enough to make an offer. Join the panel of experts as they share insights and ideas of what has to happen in order to get the proposal into a finished project. Hosted by Joanne McDonald. Panelists Stephen Onda and Peter Raymont.

  • 1:30 pm – 3:00 pm:  My Big Break, Ramada Yorkton.

Five successful Saskatchewan film and television producers discuss their first big “success” and how they found it (or how it found them).  Hosted by Bruce Steele.  Panelists Michael Snook, Jeff Beesley, Dennis Jackson, Melanie Jackson and Anand Ramayya.

Click here to register for this year’s festival.

We hope to see you in Yorkton!

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posted on January 2, 2010 by
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A New Classroom & Course for the New Year

Leerlingen van lagere scholen volgen op demonstratieve wijze een les op het Binnenhof / Primary school pupils stage a learn-in outside the Dutch Parliament

Photo from The Hague’s Nationaal Archief

I’m excited to be embarking on a new educational adventure this year! My new classroom will be in the Broadcast Communication Program at BCIT and the Continuing Studies Department at Capilano University.  At both schools I will be teaching Interactive Storytelling.  Not completely sure, but I do think these are two of the first Interactive Storytelling Courses at Post Secondary Institutions in Canada.

So what is Interactive Storytelling?

I define Interactive Storytelling, as storytelling across platforms of media, some of which are interactive, allowing the audience to interact with the story itself, if they so choose.

For the purposes of these classes, whilst we will be looking at examples of other forms of interactivity, such as ARGs and Gaming, the focus of the class will be on using different forms of social media (such as blogs, twitter, facebook, blip.fm, flickr, podcasting..etc) to make traditional stories (such as novels, films, tv, articles, radio, plays, brands …etc) more interactive. Through the course of the class, the participants will use these social media tools to build an interactive component to a project of their own.  This can be a project that they have developed in the past, are currently working on or are just using as a tool to experiment with telling stories interactively.

Who is this course for?

Anybody who has a story to tell, whether it is that of a place, a brand, a novel, a play or a film or TV series.

Here are the details on the two courses:

 

Capilano University

  • Course Code: CRN 10020 – Interactive Storytelling
  • 6 week course
  • Tuesday Nights from 18:30 – 21:30 (6:30 – 9:30 pm)
  • North Shore Campus
  • March 2, 2010 – April 6, 2010
  • This is a non-credited course through Continuing Studies.

 

BCIT

  • Course Code: BCST 1073 – Interactive Storytelling
  • 10 – 12 week course
  • 3 – 3 1/2 hours a week
  • Course Date Pending: Either April or September
  • This is a credited course through the Broadcast Communications Program, but don’t let that scare you off, as it is open to the public and you do not have to be a full time student to take it.

Also stay tuned for an Interactive Storytelling Course for Youth during the Spring Break with the Delta School District!

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posted on August 31, 2009 by
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Brands Can Be Storytellers too!

A common misconception that we encounter with people when we tell them that we are interactive storytellers is that we create dynamic stories for children or that we strictly work with traditional stories in the form of books, movies, television series and films to make their stories more dynamic and interactive.  This is a myth (although we do  indeed work with traditional stories to make them more interactive, but our stories are not limited to traditional stories).

Storytelling is an age old art and tradition that allows us to pass on information in a manner that will be remembered.  The most powerful ad campaigns build a story around their product or company.  Similarly the most powerful political campaigns or actors have been adept at building stories around themselves.  This is what creates brands that people remember.  It doesn’t matter how old we get, everybody loves a good story and if you can create one around your brand, people will remember you.  Dove for example was brilliant in the building of ad campaigns that made them synonymous with embracing the real female body in all of it’s curves.

Photo by Selca Morales

Photo by Selca Morales

Now when we talk interactive storytelling, we are simply referring to making your story more dynamic and allowing your audience or customers to become a part of your story by interacting within it.  Storytellers have done this for ages with dance, sound effects, song and costumes, when they have their audience present.  The beauty of technology and the age of social media is we can now allow our audience to become a part of our story, even if they are not in the same room as us, the same city, the same country, or even the same hemisphere.

Photo by Rusty Stewart

To explore interactive brand storytelling some more, join me (Erica Hargreave) for a Back to School with Kontent workshop tomorrow (Tuesday September 1st) evening on Creating Interactive Brand Stories.

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posted on June 22, 2009 by
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Delta School District = a Social Media History Maker

Cross-post from DSD Youth Activities

Pretty impressed with the forward thinking of the Delta School District, as as far I am aware they will be one of the first school districts in Canada to fully embrace social media this summer, by actually offering students a course in it.

That’s right, the Delta School District is having me teach two mini-courses this summer on ‘Blogging and Storytelling’ and I’m pretty gosh, darn excited about it.  I love Interactive Storytelling (which is a part of what using social media tools to tell story is), I love to share knowledge (especially that which excites me) and I love working with young people and seeing them get excited about learning.

So details on the classes?  Here they are:

BLOGGING – STORYTELLING RESPONSIBLY & SAFELY (ages 10 – 15)

If our youth are going to blog, tweet or fire up flickr photos – on the new information highways – then might it be wise to teach them to do it in both a socially responsible and personally safe fashion?  Join media arts specialist and Delta teacher Erica Hargreave as she helps students create their stories and characters online in a safe and responsible manner.  This week of storytelling explores the use of social media tools which are becoming more and more a part of their lives.  And of course … don’t forget your digital camera!

Fee: $70

ID 8153     July 6 -10      9:00 – 11:00 am    Seaquam Secondary

ID 8154     July 13 – 17   1:00 – 3:00 pm      Delta Secondary

Nervous about your child learning how to use social media?  Well, I hate to say it, but it is just like sex.  You can hide it from them, but that doesn’t mean they’re not going to experiment on their own.  By showing young people the cool things they can do with social media and storytelling, we can encourage them to be safe, show them how to be safe and how to use the tools responsibly.  I also might add, that it is the knowledge of how to use these tools safely and responsibly that a lot of businesses are looking to young people for guidance, opening those that know how to do this to a lot of opportunity.

Hope to see you and your young storytellers this summer!

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posted on June 14, 2009 by
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Chicks Who Click Hit Vancouver!!!

A few of you have been asking about Tris Hussey’s and my upcoming workshops and where you can sign up.  Those are still on the horizon, but in the mean time there is another exciting event coming to town where you can learn the ins and outs of utilizing social media in your storytelling and other aspects of your business and personal life.  That’s right Chicks Who Click are coming to town on June 26th and 27th.

What’s that you ask?

Chicks who Click is an initiative born in Colorado thats designed to bring dynamic women together with minds that are creative, connected and looking to collaborate and be the best in their fields with social media.

Does that mean that you need to be a leader in social media to attend?

Absolutely not.  The event is designed to foster women starting to utilize Social Media and provide those already using  Social Media with growth opportunities.

So should you come and will you gain from the experience?

Absolutely.

For those of you curious to learn more, here’s what the event looks like:

Friday, June 26, 2009

2:30-4:30
101 Track-“We are Living in a Digital World and I’m Just an Analog Girl”-Doyle Albee 

5:00 p.m.
Chicks who Mix: Tweet-up at the Alibi Room

Saturday, June 27, 2009

8:00-8:30
Breakfast and Networking8:30-9:30
Via Livecast from Seattle-Monica Guzman, from the Seattle Post Intelligencer

9:45-10:45
“Twitter: Tweeting, Following & Finding” -Monica Hamburg

11:00-12:00
“Breaking the Glass Ceiling-Women in Tech Start-ups”-Megan Cole, Victoria Revay, Alexandra Samuel, moderated by Boris Mann

12:15-1:15
Lunch
Carrie McCarthy-Marketing your image-online and off.

1:30-2:30
“Connecting Communities-Traditional Media and New Media”-Erica Hargreave

3:45-5:00
“Privacy vs Transparency-Where do you draw the line?”- Gillian Shaw, Rebecca Bolwitt, Erica Hargreave, Moderated by Doyle Albee5:30-?
Chicks who Mix Cocktail Party and Networking

That’s right I’m speaking at it along with a few other great gals in town.  I can’t tell you just how much I’m looking forward to this.  It should be a rather inspirational day!
Hope to see you lovely ladies there!
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