Photo Courtesy of John Biehler

The focus of both these courses are to inspire the participants to use digital tools, such as social media, to make your online communications more engaging, build community and to learn to use storytelling elements to impart information, whether about yourself, a brand or a more traditional story, such as a novel or a television series.  We will look at the new world of transmedia storytelling and will explore the development of digital media strategies around your properties. The courses are hands-on and the goal is for participants to choose a project to focus on and build over the 8 – 10 weeks.

A review from a past student:

“Erica has the gift of making a very “technological” subject accessible and understandable for everyone… even those who are not quite up to speed yet with all the ins and outs of Social Media. Her wealth of examples and stories infuse what could be an overwhelming topic with a sense of normality and fun. Her willingness to go above and beyond when it comes to encouraging the learning process, creativity and support is highly appreciated and mark her as a very generous educator.” ~ Ina Stockhausen,  April 5, 2010

Winter 2011 Interactive Storytelling Courses:

• BCST 1073: Interactive Storytelling (A Credited BCIT Course in Broadcast Communications)

Audiences today want to access media from multiple platforms: online, offline and on the go. Learn the art of interactive storytelling and learn how to use the tools, such as Twitter, WordPress, Flickr, YouTube, Facebook, podcasting and blogging, to tell your stories.

• 10 Wednesday Evenings, January 12 – March 16
• 6:30 – 10:00 pm
• Instructor: Erica Hargreave
• 3 Credits
• Burnaby Campus
• CRN: 77465
• $349.30

• Interactive Storytelling (A Capilano University Continuing Studies Course)

The face of media is rapidly changing. Join traditional and digital storyteller, Erica Hargreave, as she introduces you to the art of interactive storytelling and how to use tools such as Twitter, WordPress, Flicker, YouTube, Facebook, podcasting and blogging to tell your stories. Audiences want to access media from multiple platforms: online, offline and on the go. More and more audiences are demanding the ability to interact within the story, and with the characters and authors. The collective “voice” of media is changing, audiences desire a much more personal tone in what they read and interact with. This personal tone and voice extends beyond the story to the corporate brand as well. Audiences want the story behind the story, to feel that they are part of the story, the creators and the brand itself.

• 8 Tuesday Evenings, January 25 – March 15
• 6:30 – 9:30 pm
• Instructor: Erica Hargreave
• North Vancouver Campus
• CRN: 10047
• $329

This autumn is no different, although over the years my classrooms have changed as has my role within them.   The classroom brings two most exciting educational opportunities for me this autumn. The first is my second Interactive Storytelling Course for Industry Professionals and other adults through Capilano University’s Continuing Studies Department.  This promises to be 10 thought-provoking and inspiring Tuesday nights, in which we learn from one another and all come out of the course with the beginnings of our own online storytelling for self, business or a creative endeavour. Here’s a description of the course:

Interactive Storytelling (A Capilano University Continuing Studies Course)

The face of media is rapidly changing. Join traditional and digital storyteller, Erica Hargreave, as she introduces you to the art of interactive storytelling and how to use tools such as Twitter, WordPress, Flicker, YouTube, Facebook, podcasting and blogging to tell your stories. Audiences want to access media from multiple platforms: online, offline and on the go. More and more audiences are demanding the ability to interact within the story, and with the characters and authors. The collective “voice” of media is changing, audiences desire a much more personal tone in what they read and interact with. This personal tone and voice extends beyond the story to the corporate brand as well. Audiences want the story behind the story, to feel that they are part of the story, the creators and the brand itself.

• 10 Tuesday Evenings September 21 – November 23 6:30 – 9:30 pm
• Instructor: Erica Hargreave
• North Vancouver
• CRN: 30049
• $329

The second classroom is at the Merging+Media Conference that is being hosted by CMPA. I have had the honour of being invited to sit on the Advisory Board for the Conference and will be speaking on one of the panel.  Its shaping up to be an interesting conference, exploring the worlds of transmedia and convergence and how we build stories to cross platforms. It has speakers from current transmedia projects, gaming, ARGs, technology, viral marketing and broadcast media.  Promises to be an interesting conversation.  Take a peek at the agenda.  The dates to keep open are October 28th (Masterclass) and October 29th (Conference).

Hope to see you in the classroom!

The first new addition to the family is Liz Kearsley, a photographer and journalist hailing from the UK. Liz has already been a nominee in an international photography contest since she joined our ranks and has had a few rather amusing introductions to Canadian culture, having joined us in Yorkton, Saskatchewan, to help tell the Yorkton Film Festival’s story interactively.

3 of our new team members: Bronwyn, Liz and Alyzee

Shortly after Liz’s arrival, we had twins!  No, really we welcomed two new interns from UBC’s English Department, Alyzee Lakhani and Bronwyn Malloy.  Both have been a welcome addition to the team.  They have been getting their feet wet writing on the Yorkton Film Festival Blog and helping Emme Rogers out with her prose.  Currently they are busy developing a tween and teen friendly character for Erica Hargreave to talk about in the classroom, and they will be assisting Erica this summer with her programs for Capilano University and the Delta School District.

Liz, Alyzee and Bronwyn Playing with Imagery for the Shaw Rocket Fund

Finally, we are very pleased to have Susan Brinton acting as a business advisor to us on some interactive projects that we are building for the future.  With over 20 years experience in film and television, including as an Executive in Charge of Production for CanWest and the Global Television Network, and as a Senior Policy Advisor for Television for both the Canadian Television Fund and Telefilm Canada, Susan’s advice and guidance is absolutely invaluable. We are thrilled to be working with and learning from her.

Photo from The Hague’s Nationaal Archief

I’m excited to be embarking on a new educational adventure this year! My new classroom will be in the Broadcast Communication Program at BCIT and the Continuing Studies Department at Capilano University.  At both schools I will be teaching Interactive Storytelling.  Not completely sure, but I do think these are two of the first Interactive Storytelling Courses at Post Secondary Institutions in Canada.

So what is Interactive Storytelling?

I define Interactive Storytelling, as storytelling across platforms of media, some of which are interactive, allowing the audience to interact with the story itself, if they so choose.

For the purposes of these classes, whilst we will be looking at examples of other forms of interactivity, such as ARGs and Gaming, the focus of the class will be on using different forms of social media (such as blogs, twitter, facebook, blip.fm, flickr, podcasting..etc) to make traditional stories (such as novels, films, tv, articles, radio, plays, brands …etc) more interactive. Through the course of the class, the participants will use these social media tools to build an interactive component to a project of their own.  This can be a project that they have developed in the past, are currently working on or are just using as a tool to experiment with telling stories interactively.

Who is this course for?

Anybody who has a story to tell, whether it is that of a place, a brand, a novel, a play or a film or TV series.

Here are the details on the two courses:

Capilano University

• Course Code: CRN 10020 – Interactive Storytelling
• 6 week course
• Tuesday Nights from 18:30 – 21:30 (6:30 – 9:30 pm)
• North Shore Campus
• March 2, 2010 – April 6, 2010
• This is a non-credited course through Continuing Studies.

BCIT

• Course Code: BCST 1073 – Interactive Storytelling
• 10 – 12 week course
• 3 – 3 1/2 hours a week
• Course Date Pending: Either April or September
• This is a credited course through the Broadcast Communications Program, but don’t let that scare you off, as it is open to the public and you do not have to be a full time student to take it.

Also stay tuned for an Interactive Storytelling Course for Youth during the Spring Break with the Delta School District!